How to Create an Aligned Life Through Vivid Vision | Dr. Rob Murgatroyd
Rob Murgatroyd was a Chiropractor. Title Pun Intended. Also key-word "was". He now quit his 7 figure practice randomly and moved to Florence, Italy - and you can too!
Dr. Rob Murgatroyd was a practicing Chiropractor in Atlanta, GA for years, planning on how to expand his practice and grow his business. There was only one thing wrong - he hated it.
He was a victim of a "72 degree life" where things were comfortable and not demanding any change. Eventually there was a breaking point which lead to the creation of a "Vivid Vision" between him and his wife.
Not knowing what their new income sources would be, they hopped the pond to Florence Italy where they now reside. Everything, piece by piece, fell into place from their vision.
In Today's Episode - Learn how to:
- Know you deserve GREAT, not just good enough
- Craft a compelling and detailed vision
- Reinvent yourself, no matter how far down your path you are
- Create vividly detailed goals and keep front of mind
- Execute an ideal lifestyle design
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@robmurgatroyd
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Are You Stuck In Your W2 Job, Relationships, And Life?
Good - Let's Change That:
Rob, how are you my friend? I am really well. Thanks for having me. And I'm very, very excited to have you on you have got quite the story. You have kind of been backwards, forwards, left, right. And now somehow throughout all of this, you've ended up exactly where you've wanted to be. So can you tell the people that are right now? Where are you? What are you looking at right now? Like, what's your situation right now? Currently? Well, I am in Florence, Italy. I'm looking out my window at a church from 500 BC. I'm on the Arno River. I'm looking at a medieval clock tower. And I'm watching all the Italians walk across the Arno River eating gelato. So sounds like a pretty miserable existence. Ah, yeah. Yeah. Well, this was not always my view. Let me tell you, but but it is now. Exactly. And as I was talking to you before, for everyone, listen, and Rob has got very, very interesting story. And we're going to kind of do it in two chapters. And the main reason I really wanted to have you on is your story about your intentionality with how you set up a crystal clear vision, how you pursued that vision, and how you, you know, they have the saying about, I think it was navall Raava. Khan, I don't know if you follow him at all, but he's talking about times when people are going up the mountain of life. And sometimes they realize that they have to go back down the mountain to go a different way to get to the top. And a lot of times, there's there's a sunk cost fallacy in that to where they're like, Hey, I don't know if this is worth it. I don't know if the juice is worth the squeeze. But those that do that are rewarded. And it's a recreation of identity. And I've seen you do that. And it's so beautiful to watch. So let's start with chapter one. Let's start with Rob the mere mortal. Starting over when you were in Atlanta, correct. I was in Atlanta. I grew up in New York, I spent the first 25 years in New York, I decided to become a chiropractor. I went to chiropractic school in Marietta, Georgia. And I did 25 more years as a chiropractor in in Georgia. Nice life University. I went to life. Yep. Yep. I've got one of my one of my rental properties. I'm in Woodstock, Georgia right now. One of my rental properties is down there. So what made you think I heard I, I could still hear that Georgia accent? It's not. It's not it's not hard. It's I can I can hear it. What made you get into chiropractic? Well, I think that I was at a point in my life, where I was trying to figure out what I want. It's kind of been so many years that I want. I don't want to give you a bullshit answer. I want to give you an honest answer. I, at that stage of my life, I was considering becoming a lawyer. And I soon realized that I don't have a great eye for the my wife calls, my wife basically is auto correcting me all the time. Because the you know, the dates, the names, the places have always fucking up, I'm always getting them wrong. And I would have been a horrible lawyer. Because I'm always trying to see the other person's side. And so I soon realized that law wasn't for me, but I wanted to have, you know, something of significance tied to my name, and a podiatrist and the dentist just didn't feel good for me. No knock to them just didn't feel like it was right. an MD felt too far. A surgeon fell too far. And a chiropractor sort of like it fit the bill for me, because I'm into fitness. I'm into health, a little bit more in the alternative natural side than I am on the medical side. And, you know, I sort of like I liked my chiropractor, I liked his lifestyle. And when I went to go check it out, I went to a chiropractic school and coming from New York, you know, I was living with my parents at the time. You know, I was a kid, I was just out of college. I went to Queens College in New York, lived at home, didn't go away to school. And then went to Georgia. And I was like, at the time, I had this apartment. It was 300 bucks a month. It was overlooking it came with a maid. It was overlooking the pool. The weather was perfect. There's bikinis at the pool all day long. Like literally like out my window and I was like, what? Why would I not do this, like, this is insane. So I was very attracted to Georgia, I was attracted to being on my own, I was attracted to getting the doctor in front of my name, all the wrong reasons to not become a chiropractor. But I did. And, you know, it served me in so many ways, which we can get into if you want. But in the ends, it wasn't for me after after 25 years, it was enough. I think that's powerful. A lot of people don't make that determination. They don't make that realization, they realize it subconsciously I feel, but they don't actually act on it. So they end up doing something that they hate doing. And if you're listening to this, like this can apply to any career, you know, maybe you were an accountant, your entire life, maybe you were a salesperson, your entire life, your identity is wrapped up in that archetype in that career, in that having that MD in front of your name, having all of the all these different status and symbols. You're a huge Tony Robbins guy, and I am too I just got back from UPW. Myself. He talks about the four different human needs, and I believe, completely correct me if I'm wrong, but I think it was like certainty, uncertainty, significance, and then like love and connection, and then I think there was a one that was growth. And then one more that's escaping me right now. So do you feel like it was more significant striven? In the beginning? What would you say? Yes, so congratulations on going to the Tony event, it's life changing the the human needs are six of them. And for me, at that time, in my life, I was servicing the significance portion of what I needed. At that time, I didn't have money as a kid. I didn't, there was nobody in my family that had doctor in front of their name. And I, I was very attracted to the significance of it. So they answer the question, it was definitely a significance career and probably a little bit of certainty to, you know, I sort of knew that if I got this degree intuitively, that I, I would, I would, I would have a successful life because I had so much social proof, I have friends who are chiropractors, that, you know, we're working a couple of days a week making a great living. And, you know, even back then I was sort of like, focused on, you know, let's call it lifestyle design. Before lifestyle design was a thing, like I want, I loved the idea that when I graduated, I would you know, work from eight to 11am in the morning, and I'd be closed from 11 to two. And I can go to the gym, and I can go home, I could take a nap, and then come back for the afternoon. And I like not working on Fridays and Saturdays. So it was like, it gave me a lot of what I wanted. Looking back on it. Now I got the doctor, I made a great living. It wasn't hard. But it was it was monotonous. That's that's what ultimately did mean. Yeah. And I remember as we were, as we were talking and we were doing the exercise, I feel like we're kind of cut from the same cloth because it was the same determination for me where we were doing the exercise. And then I came to the realization that certainty, and significance and full transparency, and full transparency like those were my two. And I was like, these are my, this is what I'm looking for. And then as Tony's talking, he's saying that that's a rocky, that's a path that's not going to yield any fruit. You know, he's like, that's a very, very shaky foundation to build a life upon. And he said that growth, growth and love are more the fundamental pillars in life, that's a much more concrete foundation to build on. Can you hit a little bit more on that in that kind of your transition in realizing that while you got the significance that you're wanting, how did that taste? And how did that feel? And how did you transition maybe more into your growth into your love? I didn't, I was driven by significance. And you know, to get sort of off of the six human needs it was a money play for me to a large extent. So I never I won't say never because that's not true either. But my driving force was not growth. Oh, action, love. It really wasn't bad. But I was getting from my patients, a lot of those needs met. But I certainly was not trying to get those needs met, they were being met, but I wasn't intentional about it. Absolutely, yeah. And then I can see, like, that's kind of how it was with me trying to transition from that to that. But um, so you, you go to continue the story on so you go, you get everything you ever wanted, you know, you start becoming you start getting the financial success that you were craving, you start getting everything that you were craving, and then everything is starting to go well. And then so then what was the point where you realize that this, this part of your life isn't serving you anymore? Well, there's two different points, there was a point that I actually did something about it. And then there was the 10 years I bitched about it. So which one do you want it? Which one? Do you want to know about more? I think I think you know the answer to that one, almost get, let's get the 10 years of benching, and we'll go we'll go to the catharsis. So I hit a point where I just kept looping, you know, when you have a problem, that is, you know, Tony Robbins calls it 72 degrees, where it's not that bad, it's not that good. You, you tend to stay in that problem for a much longer period of time, then when it's horrible, when it's horrible. You know, when you're getting up at three o'clock in the morning, you're getting on a truck, and you know, you're exhausted and you're breaking your back, you will do whatever you can, if you don't want to do that, to not have that. But when you know you're making a million bucks a year, you're working three days a week, it's not that hard, but you don't love it, you tend to continue to do it, because it's not that bad. The problem with that is that it was a slow death for 10 years. And my wife was really the one that got leverage on me, where she said, I can't do this again with you, I can't do another year with you. Like this is like you, all you're doing is complaining about how much you don't like it, I don't care if we live in a cardboard box, just you got to stop this, you can't do this anymore. And I knew that it was too easy for me. And if I didn't put myself on the line, where you know, what I was saying was every year was you know, I'm going to set a new goal. By the end of this year, I'm going to be out of this, I'm going to find something else to do. I did that for so many years, that I knew that I couldn't do the same thing, I had to do something different. So we made a goal together, probably midway through the year that on December 31. It's over. And we're putting a sign on the door practices closing. And I'm notifying the staff and letting them know that at the end of the year, you'll need to go find another job. And if you want to leave now you can now was a key piece. Because some of them did. And you know who the hell wants to stay in the job knowing that they're leaving, they need to protect themselves, I get it. And it was the it was the the impending deadline that I made an announcements to my patients, to my staff, to my landlord, who owned the property I was renting. In the strip mall. There wasn't any backing out there wasn't any wiggle room anymore. Now I had to figure it out. So it was no longer the conversation of leaving. It was the conversation of what the fuck am I going to do now? Like, what like I'm out of this? What do I do? And you get real creative when you're in that state. And we, my wife and I sat down and we started re imagining our life. What would we want? And you know what? What would be a dream that we would want to have? And I don't want to jump too far ahead. But that's that's kind of where that piece ends. Yeah, that that's, that's insane. So is it really want me a little bit more through that process? Because was there any specific moment within that 10 years because you said it was a 10 year process? And it's almost like, you know, how do you cook a frog? Like you boil it slow, like you just slowly raise the temperature on the water and the frog doesn't feel it's those two millimeter shifts in the bat in the wrong direction to where all of a sudden there's a breaking point. Can you remember any specific breaking point in that or was it just one day you just got up and said today's the They were putting a date to it. I didn't say today's the day my wife did. I wish I can tell you that I did. She got to use another Tony term, she got leverage on me. And because I was not going to get leverage on myself, so the breaking point was when she came home from yoga, and I remember where it was, she came home from yoga walked inside, we're living in Buckhead at the time. And we were living in the high rise in in Buckhead. And she came in and she said, we're done. I said, we're done with what mean, you? She goes, No, no, we're done with chiropractic. And I said, what I've said, I just, it's, it's over, we're not, we're gonna, we're gonna figure out what we're gonna do. And once we got over the shock, I got over the shock, she actually made peace with it, you know, when you have a really hard decision that sometimes, you know, both decisions could be right. But when you make a decision, you actually get peace. And she got peace from that decision. And then we just started to reimagine things, and what it can look like. And I started writing visions of what I wanted this next chapter of my life to look like, which I can share with you. And then we took that vision and we created a vision board, that order is important. And then we hung that vision board in the kitchen. And every night have a bottle of wine, we looked at it, we talked about it. And we talked about what that next chapter would look like. That's beautiful. That's beautiful. And I think that the back half of what you just maybe the sticking point, because I feel like it's becoming more and more mainstream, to create the vision. But they don't. It's like a guitar. So if you have a guitar, and then you I'm guilty of this, and you want to practice it and want to get better at it, you put it front of you put front and center, you put it somewhere to where you're going to see it all the time. If it's in the corner, in the back corner, you're going to forget to practice you're gonna forget to play it's out of sight, out of mind. So I feel like a lot of people, but all this energy and effort into creating this vision, and then they don't act on it. They don't they don't revisit it. They don't talk about it. So I think you and your wife speaking about it. And having it in the kitchen was huge. And I absolutely love and I think everyone that's listening this would love to hear what your vision was. Yeah. So I'll tell you what the vision was. And I'll tell you sort of what I've come to realize about the manifestation process and creating division. You know, everybody has their own way of doing things. For me, this is the thing that works. So I'll share it. I've shared it with a lot of people, and it's helped them but I was at that time, I woke up in the morning. And I was like, Okay, well, I'm selling this thing, what, what do I want to? What do I want to do with my life? What do I see. And I saw surfing. In Southern California, I saw waking up and not having a schedule, and being able to work on projects that I wanted to work on. Because when you're a chiropractor, you have an appointment at eight o'clock. And then you have another one at 830 and another one at nine, the one 930 and goes all day. And you know you have a break for lunch or whatever. But you can't think the only thing you can do if you come to me, and you have neck pain or back pain. You don't want me thinking of something else you want me thinking of you. So I am I I am an entrepreneur by nature and it was really, really difficult for me to be present. So, you know, contrast creates clarity. And that contrast for me gave me clarity to say okay, well. I want to wake up when I want to wake up, I want to go down to the beach, I want to learn how to surf. I want to get a bicycle, I want to ride my bike. I want to be home with my child, my young child at the time. I want to be more connected to my wife. So I started crafting this vision and it was like, you know and we did it as a joint vision. My wife and I we wrote it together. So it was like a couple's vision. And you know, she talked about, you know, her going to yoga. And once we got what this vision look like. Then we started to tweak it. And we started to say okay, well. Sophia, our daughter didn't start kindergarten until we had like six months from the time that we were going to be done with chiropractic at the time that she starts kindergarten. We're like we don't we don't really have to be anywhere, like we can be anywhere. Where would we want to go? And so she said, Well, you want to go to California, right? I say do she says I would love to travel? I'd love to spend a few months before we go to California traveling. So would you be open to doing let's say, four months, traveling around Europe? Then moving to California? And I said, Sure. So we got a giant whiteboard. And pretty much every night, we started writing countries down and we had parameters, and we went, Okay, we can only be 90 days in Europe, you have to get out of Europe for for 30 of those days. So where would we go, when we get out of Europe, we knew we wanted to be in Italy. And we knew we wanted to spend a bulk of time there. So we said okay, half of its going to be Italy. And then we started brainstorming and dreaming and writing, okay, on this date, we're going to go, we're going to be in Sicily on this date, we're going to be in Roman the state, and then we're going to go to Montenegro on this date, and we're going to go and so we just plans, everything. And then at the end of it, we're going to go to California. So we had a vision that then when we got this all worked out, we crafted a vision board after we knew what we wanted. So the the vision board showed the house in California show the yoga studio, she wants to work out that it showed us living in Italy, it had literally we wrote it and then once we had it, and most people do it backwards. Most people, they just open up a magazine, they just start cutting out pictures. And that never worked for me. So and that was really ballsy because I remember right where we were, we're sitting in Florence on a rooftop. And we were at the end of our trip. And we had a good place in California. So we were FaceTiming with real estate agents in California for the place, and we found one, and we signed the contract, literally from Italy. And then we flew from Italy, to Southern California and started our new life. And we had all of our we had our stuff in storage. I mean, everything shipped. And then we got there and then things changed again. But like we can get into that too, if you want. Yeah, absolutely. Because now at this point now, now we're interested now we're all invested in the Murgatroyd saga. So then we get there, and it's everything that I thought it was gonna be, it's 70 degrees, sunny, like my vision was like I want to, you know, I want to be in blue skies, 70 degrees, no humidity surfing. You know, at night, I'm in a hoodie under the stars, sipping a glass of wine. Like I had it dialed in. And I knew exactly what I wanted. And I got it, I got exactly what I wanted, like, to the tape. And what I didn't account for, in this vision was the four months that I spent in Europe. And while I was in here in Europe, prior to being in California, it was magical. It was like I can't even describe to you the depth of what it feels like walking on these cobblestone streets and looking at the world's best art and food and but my mind was dead set on, on living in California, because that's what the vision was, and I didn't want to hear or see anything else. And then COVID head, and we started really looking at our life there. And I was it was tough. Because you know if you'd say to me on a scale of one to 10, where was living in California, I'd say it was a 10. I loved it. I really do. I really did. And I do. And if you were to ask me, what was living in Italy, like I would have said a 10. And it was like when you have two things that are that close to each other. It's tough to make a decision. And I really started struggling with it. And I spoke to her friends. And he said, Well, let me ask you this. If you had two years left to live, would you rather spend those last two years in California? Or would you rather spend those last two in Italy? And for me, it was such a clear answer that I wanted to be in Italy for a whole host of reasons. And that answer is then sent us on a new direction. And I duplicated the process. And I woke up in the morning I said, Okay, well, what is it about Italy that I want. And I started writing them, you know, I'm walking on the cobblestone streets. And I wake up to the sounds of church bells ringing, I feel the palpable energy that's in the air that's leftover from the Renaissance. You know, we spend our we spend our, our days do doing things that we love shopping, long lunches, apertivo hours. And all because our automated businesses are in place, funding this extraordinary dream life. And every day, I got another piece of it. Another sentence, I read it every morning. And it took about three months, four months to work that vision out. And then all the pieces started to come together. Once that was clear, I did the same thing. I made a vision board, I put the vision board up. And I found the attorney in a very strange way. But I found the attorney and all these like weird woowoo spiritual things just started to happen. Because once you're clear on what you want, the universe will conspire in your favor, and help you. But you got to get clear. And when you don't know not knowing what you want is okay. Because usually what you want is the opposite of not knowing. But you have to figure out what that opposite means. Do you mean like knowing I didn't want to be a chiropractor anymore was great. But not knowing what I wanted to do wasn't so good. So I you have to figure out the opposite. And then we craft. Yeah. Because if you if your focus is all about what you don't want, what you don't want, what you don't want, the universe doesn't necessarily tend to listen to the don't part. And it still reward ya quote, unquote, with what you're focusing on. So it's like instead of having something to run away from you have to have something to run towards. Yeah. Yeah, exactly. Right. And then once I, once I got a strategy for how to manifest, I got really clear about it, and super intentional about it, and wrote this vision, again, created a new vision board, put it up. And then every day, my wife and I looked at it again. And we had now we were getting really good at it. Now I had pictures of her hurt, like I found, I was like stalking teachers, you know, at the International School that she goes to, and I was putting the teachers pictures on the board. I was stalking the neighborhood. We're going to live in the coffee shop that I'm going to go to in Italy and clothes I want to wear when I'm there. Yeah. But here's the thing. When you don't know, you have to go high level, you don't go granular you go super high. And it's like, I see myself walking on cobblestone streets. That's all I got right now. It's in flow. I know. It's Italy. I think it's Florence, Amman streets, and you sort of just feel your way through it. And then the next day, you go, Oh, I wake up to the sounds of church bells ringing. That's cool. I like that. That's cool. And then once you get it out, then you get glatt granular, then you're like, Okay, I got it. Now, how am I going to how am I going to fund this thing? What am I going to do when I'm there? Who's the lawyer? I need to hire to get me the visa? And then you get granular but you can't. You can't say I want to live in Italy, who's the lawyer? Who's the lawyer that want to get to get the visa? Because you don't? You don't have worked out yet? Like yes, you need it ultimately. But that's not where your head needs to be. So there's stages, right? So it's like a giant like you take a giant block of marble and put it into the confines of it. I mean, like Italy and Renaissance, you have your giant idea, your vision, you start chiseling away at it bits and pieces until all of a sudden at the end, you've got like this complete sculpture, about what you really that's awesome. Too to I'd love to be able to pivot because there was a part of that that was that was important. And it was the automated businesses and be respectful of your time here. So I want to be able to pivot to that a bit so that everyone knows that you can't just snap your fingers and something happens. There's a there's action and there's a strategy and a process behind it. Because now I'd love to be able to go back a bit to fill in the gaps from you and your wife saying hey, we're done. done with chiropractic. And Italy is the vision. I have no idea what we're about to do. But all I do know is that we will figure it out. Can you take us on that journey really quickly to kind of how you developed all these passive and automated businesses and kind of what direction that you even went to? Well, I think there's two things. I think on the one hand, you need an automated business to fund income coming in. And with any of them there, there are risks, and you have to, you know, you have to weigh the options and how much money is gonna cost you to do and what's the return look like? What's your involvement look like? And there's a million of them, some people do laundry, type businesses, other people do real estate, so you know, those things, you kind of have to figure out for yourself. So I'll speak to it into sort of two ways. The first way is, for me, I need to be in the game. And I need to be doing something that feels creative to me. I enjoy conversations like this. So podcasting was a good thing for me. So I started the podcast. I enjoy traveling. And I enjoy super high end experiences, not like, you know, crazy luxury experiences, but being with people that are entrepreneurial. And so I started putting these trips together called Work hard play hard trips. And so I take people around the world, we do all kinds of crazy things. I mean, you know, we were one of the things we did in in Boston was I hired Tom Brady's trainer. He shut down TB 12. And we all went and he trained us and we worked out there. I was just did an event here in Milan. And I surprised the group that woke up in the morning and I had 10 Ferraris that were waiting for them outside their hotel, and we went through the streets of Milan and brand brand new 2021 Ferraris and we took it into an area of Tuscany. Emilia Romagna we opened the cheese wheel together and then we we stopped in Parma we ate ham, parma ham, and then we went to a balsamic vinegar tasting place. And then we went to Lake Como and went by George Clooney, his house and where they shot Ocean's 11. And then we went to a seaplane school and we landed the seaplane on Lake Como. So these are like crazy bucket list experiences as well, Tuesday, casual Tuesday. And I've done now four years of them. And so the the podcasting and the experiences, the events are my job, I guess if you want to call that a job, that's that's what I do there. And then the automated businesses are more ecommerce businesses where Amazon stores are open, and they're, they're returning revenue. And in terms of like getting into that, like there's so much detail to get into that it's probably better to do another podcast, but at a at a high level. The answer to the automated business part would be ecommerce businesses. And the answer to the what you're doing for a living job would be podcasting and events. So those, those were the two things because I needed to do something I was passionate about, and something that I was interested in. So that's that's how we landed. It's very, it's very interesting that you're saying this. And the reason that I was very intentional about having you on in about asking you these questions is because at the at the Tony event, I was sitting next to a gentleman, and he had exited, he had built an exit at four different businesses. So he had four successful exits. So this guy's been retired four times over, like seven, eight figure exits. And he said, I was talking to him about my vision. And I feel like a good squirt like a starting point is we're all taught passive income, passive income, passive income. And you're like, I want to generate this passive income machine to where I can have my freedom, and I am not working for anybody else. And he said, That's cool. He's like, but there's a problem with your vision. It's flawed. And I was like, What do you mean? And he goes, You and he goes, I can tell you from experience, man, let me let me walk you through this. He's like, you are going to go to Greece and do everything that you've ever wanted, right? And he goes, you'll be in Greece, and you'll be sitting there for three months, you're going to get bored, fat, lazy. You're not working on anything that drives you or mute or moves you like you're not working on anything you're passionate on. We're builders, he's like you want to build you want to continue building. He goes. So while passive income is important, is like I would argue that a remote passionate source of income is even more important. So that's why it's very interesting for me that you are talking about your trips that you're planning and your podcast because those are I can hear the passion in your voice behind them. because we have to build we have to grow. If you're not growing, you're dying. So that was very, very interesting that you shared that. That was very cool. Yeah, you have, you have to have that. And you know, like we talked about at the top of this. Being a chiropractor, I was dying because I wasn't growing anymore. And frankly, you know, it had nothing to do with chiropractic. There are many chiropractors that are growing, because they're passionate about it. They loved it, I just wasn't. So when you know, it's your time and you know, you're ready to move on. You got to move on. Mm hmm. Yep. And it seems that you found your alignment, no pun intended. No, no, fuck it, what throw a pun in there, you found your alignment, alignment, man. And that's, I think that's the theme that I had Jason Drees on I don't know if you're familiar with him, but he that's his whole moniker. He's a coach, he talks about alignment, in figuring out exactly what your purpose your path is. And then you're going on to the interstate, it's clear, you're going 100 miles an hour, he kind of talked about as we close up here about the process to where you are beginning this stuff, you're beginning these trips, and then you're like, hey, this is where everything is coming together. Everything is becoming aligned in my life, with my relationships with my trips, and everything. I'm gonna go 100 miles an hour, he talked about that process. And if there was any friction associated with that, or if it was just a natural progression. I don't, I I don't intentionally look to go 100 miles an hour, what I do is I look for the alignments. And I allow the alignment to take me where it wants to take me, I've spent so many years, you know, carving out going, this is how this is going to go down. I'm going to open 10 chiropractic offices in 10 years, and we're going to go balls to the walls and we're going to and none of that ever worked. For me, it was more about finding a place where I was doing something that I loved. And every day, I felt passionate about it. And there was something in what I was doing that was rewarding for me. And not that not that I didn't want to work, you know, not that everything needed to be easy, but you know, even is it like, I'll give you an example. Is it a lot of work to plan a trip, you know, like I just described to you yeah, it takes me six months to do. But none of that work ever really felt like work, because I truly loved it. And even though there were times when, you know, as you can imagine when you know somebody is paying like these, these strips of $30,000 each. So you know, you can imagine that, you know, you get excited to do something like this, and then COVID hits. And that wasn't fun, you know, not being able to take trips for two years. Because you couldn't go anywhere. That sucked. But it never, it was never daunting for me because I I was I just couldn't wait to get on next one. You know what I mean? As opposed to like, when I had problems as a chiropractor where like insurance didn't pay for something or staff was, was, you know, I have a staff member quit it was always a big drama, because I didn't want to do it. I wasn't passionate about it. So it sucked. So I don't like look for speed, I look for enjoyment. Hmm. And then enjoyment will take you wherever it wants to take you. And it usually goes really quickly. Like, you know, when we made the decision to go to move to Italy while we're in California. I was literally sitting here in Italy, podcasting 90 days later. Like it was that fast? Yep, I feel like it's it's like the planning, planning, planning, planning, snap, done. Everything, everything is situated. Yeah, it's it's planning but but you know, I remember, you know, sort of at your age of things where, you know, you put down these visions for what you want. And you gotta be really careful about what you write, and how you do this. Because it's, if you put down a vision, that makes logical sense, and you feel like I should do this. And this makes sense. And I'm good at this. And so why not do that. But it's not really the thing that's lighting you up. It's not the thing, we're like, Fuck, I love this. You're you just want to you, you, you use all your energy, and you're like, I'm gonna and you will it and you make it work. And sometimes you do. And sometimes you execute on it and you have it. But when you don't have that, that real clear passion for that vision. Even if you get it, it's like you get it and you don't love it. So, you know, really I would strongly recommend that you take the time to be very clear about what excites you And it's it's funny that you say that because now I started this podcast. And I didn't ever believe that this would be something as cool as it is, I'm sure it's the kind of the arc that you went through. We're like, okay, yeah, I'll start this thing up. And then all of a sudden, it's just like, This is it. This is like one of the most fulfilling things for me like, this is the most excited, this is the best part of my day, I won't cancel almost anything, to be able to sit here and have conversations with you. And all these people that not only I get value from, but I can share the value with other people. And it's funny that you're saying all of this, because my vision now is almost to the tee kind of what you're doing. And that was my vision there is I want to be able to travel around, I want to be able to travel and podcasts and have remote income and remote sources of income. So that's, that's, that's what I'm going towards. And I've got my board up and I'm, I'm on the process like you. Yeah, it was, it was important that you said you have to be careful what you put down because you just may get it? Well, here's the here's the piece that I would do, I would like you have your vision, now you got your board, you want to do your remote businesses, you want to travel, like I would love to hear a vision from you not now whenever you want. But I'd love to hear a vision from you. About like, what it looks like for you. Like I wake up in the morning, and I'm you know, I'm looking at the ocean. And I walk over to my computer and I check, you know, my three automated businesses and I high five, you know, my significant other that we just made, you know, $3,000 while I was sleeping last night, and I can't believe this is my life, I spend the afternoon at the beach, like whatever that thing is for you. And then read it again the next morning and read it again the next morning, and keep changing words, adding sentences, because like, there's a difference between saying the word yellow and saying the word Canary, they have a different texture and a different connotation. And so your brain feels a different level of emotion. And then when you get that vibration, where it's so clear what it is, and you could just taste taste yourself sitting on that beach, then you just use the reticular activating system of your brain to start spotting shit. And you're like, oh my god, there's a house for sale on the beach. Oh my god, this guy wants to, you know, I just saw this thing with this business is perfect for me. It's, you know, so you just start spotting it. But you don't do that until you have the division down. And I've got a not to your level, but I've gotten it down pretty well. And we could talk off camera another time about that. But as we finish up, I've got two questions left. One of them is yeah, um, and time, your time when you are, it's speeds up and slows down. So as you're in monotony, and as you're in automation in life, with a lot of us in corporate jobs who whose time is like that? It's quick. It's quick. It's quick, because it's the same routine, routine and process every day. Curious to see how time has changed for you. Now being in Italy. And then yeah, I just I'm curious to see how time is altered because for me when I'm traveling, it is night and day. It slows down every single hour feels like a day for me is that I'm just curious to see if that's the same reaction that you have. To really good question. Nobody's asked me that one. I would not say time slows down. I here's what I don't know that I'm going to answer your question precisely. But here's here's the answer that's coming to me. I am 1 million times more presence than I was not living here. I am lost in the moments which I never was never, like the biggest struggle I had. If you watched me back in LA. I was 15 minutes late for every appointment. I was back to back. I was stressed out. I'd run in and like grab a shake because I got to go into the next thing. If somebody wanted to connect with me, it was like, let's, you know, let's let's house has the has the 17th at three o'clock look, you know, and now it's like somebody says, Hey, do you want to go for coffee? Or do you wanna go for a drink? I'm like, I'll be there in 10 minutes. And there's there is There's a depth to who I am now. There is an appreciation for things that I never give a shit about. I'm lost in conversations about wine and art and the Medici family who lived here 2000 years ago. I am not talking to people about what they do for a living, I don't care. I'm more interested in who they are, what they are working on, you know, I was talking about, I had dinner with a guy cocktails with a guy last night. He's working on a book. And it's just about his, you know, he's like, 65 and it's about his life when he was 20. And like, I'm lost in that conversation. He spent the day at the footsie Museum, and we're talking about the Bata Celie paintings. And, and, and so I am lost, you know, look, here's the thing. There's nature, nurture, and neighborhood, Nick nature is, you know, I was born this way, it's my DNA. Nurture, is like my parents raised me this way. But then there's neighborhood, and neighborhood is like, I plopped myself in the middle of Florence, in this fairy tale snow globe of a city that is 1000s of years old. And that neighborhood, from an epigenetic standpoint, I'm absorbing the energy of the people that were here. And from a visual standpoint, I'm lost in it. And if you put me back in LA, or Atlanta, or wherever, I'd lose that. I lose that. So So where people give a lot of tension to what they want to do, and how they want to do it, and why they want to do it, but they rarely give attention to where they want to do. And where you want to do something will dictate show me much of how you behave in life. You can't help it if you put yourself on in Southern California, you're going to have one energy. And if you put yourself in New York, you're gonna have another you put yourself in Florence, Italy, you're gonna have another where you are, I would argue, should from a, you know, like a hierarchal standpoint, it should be right below what you want to do. Now, I think we just got our I think we just got our sound, but for the opening of the episode right there. As beautiful. And one one last question, to let you mull over as we as we finish this up and wrap this up. My question is, you go back to a young Rob, that's in the middle of doing all of this stuff. Yeah. Would you do it the same? And appreciate the journey? Or is there anything that you would change from when you were young? Would you do the same journey and appreciate the the struggles that you had to go through and still go through the chiropractic? Or would you change it? If you have the ability with a magic wand? It's a good question. But the the question is flawed, because I wouldn't be who I am without the experience. So what I would I not want to go through the last 10 years of that? No, but what I what I wound? See, look, here's the thing, contrast creates clarity. So the contrast of what you don't want is what makes you go oh, it's like when you're in a relationship that sucks. When you get a good one, you're like, This is a good one. But if you don't know bad, you don't know. Good. And then you want to fuck up the good one, because you didn't realize how good you had it. Do you know, I mean, so it's really, really difficult to answer that question. But you know it would I if there was any way if I can refine your question, if there's any way that I could have gone through it, and got the lesson without having gone through it? Yeah. Yeah, I take that. But your question the answer to the question and the statement, because it and that's and that's where I feel people can find beauty, beauty in the struggle, you know, beauty in the struggle. I feel like that's where it is, is contrast creates clarity, and you can't have true clarity. Unless you've got your ass kicked and you know what you don't like? Yeah, that that that cons when you look at that contrast. So instead of looking at it and going This sucks, look at it and go, Well, what is the universe trying to tell me here? It's trying to tell me that I don't want this. And then he then you ask a different question. Okay, well, what's trying to Come through what's trying to come through here? Something's trying to come through, what is it? Oh, I shouldn't be doing this. This doesn't light me up. This doesn't make me happy. Oh, I don't like punching the clock. What's trying to come through is? How can I do this without punching the clock. So it's like this signal is the idiot light on the car that's blinking, trying to get you to go change the oil, you know, to facilitate the change? Absolutely. And I feel like that applies to relationships that applies to career that applies to location. To your point about that was very interesting. I never heard that before about your your idea of neighborhood because you can't think and operate. To your point, the first place My mind went was New York, New York is fast, fast in your face, you know, you have two seconds to make a decision. If you're walking on the sidewalk move you're getting ran over. And then for this allows you to slow down and really embrace parts of you that probably didn't even exist before. Yeah, look, if you're if you're an alcoholic, right, so you can go well, my dad was an alcoholic, so I got it from him. Okay, well, that's that is the nurture part. Or, I'm sorry, that's the genetic part, right came that way. Or I, you know, I witnessed my dad being drunk all the time, and I copied his behavior, well, that could be the nurture part. Well, if you put that person with that proclivity, whether it's nature or nurture, and you put them into a bar, neighborhood, the bar, it's not the best place for him to be. But if you put him into a different environment, he's going to react. So you can take that example, in lots of different extremes. You know, there are certain neighborhoods, you just shouldn't be in, you know, it's not good for you, you're not wired that way. Or you're gonna have a problem in it, there's just a better location for you to be in, somebody else could be here in Florence and go, like, I need to be around, you know, like, I have friends who are in LA, and they're like, I need to be around the movers and the shakers, I want to be in Manhattan, I want to be around where the deals are being done, they would die here. This is not for them. You know, and there's also a time in your life, you know, I'm gonna seize them. I'm 55 years old. Now, I'm in a different season in my life than I was at 20. I might have felt the same way here, you know. So I think you got to, you know, I don't know who said it, but somebody did know thyself. And I think you got to know yourself. So I hope that helps. That helps immensely. And I think that people listening to this will get a lot of value out of that. And on that note, I think that's where we need to end it. Go ahead and ended on Know thyself. Nature, got it, nurture. Neighborhood. Rob Murgatroyd. Rob, where can people find you? Anybody. So let's go on social first. If anyone's interested in just partnering with you in any way, getting to know you more working to find you on social. The easiest thing to do is just Google work hard, play hard. And you'll find out everything you find everything you need to know about me. And then if somebody is listening to this, and they're very interested in listening to work hard, play hard, the podcast, you give a 32nd snippet about what they'll be expecting. Just conversations with people very much like the one we're having now, where we were discussing work in play. And most entrepreneurs are much more interested in working and talking about working, and they struggle when it comes to other areas of their life. So we talk about that struggle and ways that you could improve that. Perfect and then that's work hard, play hard. And then if anybody's interested on any of these trips that you're throwing, is that somewhere that somebody for or is that occasion? There? I do one trip a year, they're all one trip a year is personal invitation only. And that's my higher end trip. And the other one is all by application. So if you go to work hard, play hard podcast comm. You can fill out an application and we'll jump on a call and see if you're fit. The next one we're doing is in Abu Dhabi. And Dubai, and we're going to be going to the f1 race there. Perfect. All right. So if you feel like going to Abu Dhabi and Dubai, anyone listen to an awesome podcast, work hard play hard podcasts. Rob Murgatroyd. Rob, I sincerely appreciate you my friend. I'm very, very, very honored to have this conversation with you. I hope that we have many more like it. And thank you for your time today. You are so welcome. All right. This is Brian Luebben host the action Academy podcast and Rob fighting, fighting with his day on Facebook rep Murgatroyd. You go you got it.









