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Jan. 12, 2022

100 Million Dollar Advice on Wealth, Health, and Self with David Osborn

100 Million Dollar Advice on Wealth, Health, and Self with David Osborn

David Osborn is one of the founders of Gobundance - "The Tribe for Healthy, Wealthy, Generous Men who choose to lead epic lives" a high net worth mastermind group that aims to value wealth in all areas of life. David owns one of the largest real estate brokerages in the world through Keller Williams totaling over 4500 agents and 10 billion in annual sales. In addition to this - he owns over 50 other companies as well that have amassed him 8 figures in annual passive income and a net worth of $150,000,000+ and growing. 

Most importantly, he is the daily driver for his kids to their schools each morning, a loyal husband, and a great friend and mentor. 

Today, learn valuable lessons in the following areas:
-How to gain and scale 8-9 figure wealth
-How to set and track goals
-Tips on longevity from his personal doctor Dr. David Sinclair
-Tips on internal happiness
-How to attract top friendships and talent
-50000 other useful tips. Literally every paragraph

Books:
Wealth Can't Wait - David Osborn
Miracle Morning for Millionaires - David Osborn / Hal Elrod
@iamdavidosborn
https://www.davidosborn.com/about
@actionacademypodcast

Transcript
Unknown:

All right, the man, the myth, the Osborn, how are you my friend? Hey, Brian, it's good to be with you, my friend. I'm doing great. I am in Austin, Texas, it's cold, it hasn't been cold much this year and just took my daughter to school and it's a fresh 40 degrees, which is kind of nice for a change. Yeah, and that's something you do everyday, right, you're the one that's responsible for taking. We split the duties. So my son goes to one school, my daughter goes to another and my wife takes one kid, I take the other and we kind of mix it up, the son is a little bit of a further drive. So she does three out of two for that. And I do two out of three and flip it for the other. But we're pretty flexible. It's really just dependent on my schedule, which varies today was busy. So today, I took Bella, yeah, it's super fun. It's a priority for me, my kids are more and more priority, the older I get. And the more I realize how quick the time goes, haven't already raised one who's now married and fully out of the house. Although I wasn't there for a lot of her early years, and all I did back then was work. And now. Now I really appreciate that time more I'm wiser. I'm older, and I'm trying to enjoy as much of it as I possibly can. Because I know how fast it goes. Yeah, and that's a perspective of yours that I really appreciate. So I want to get into all of that. Before we do this. I've got I've got to share a story. Because for me and I wanted to wait until we were on camera for this because I wanted this to translate to the podcast. So whenever somebody speaks about like somebody that's like their, their person, like their role model, it's like most of the time it's someone like that super up in the sky, like some celebrity, some athlete, some some crazy person. And then for me, somebody asked me that, and no shit. I say David Osborne. And they're like, All right, who's that? Like, guys, a real estate guy. But yours, the thing that inspired me about your story is, you're worth a lot of money worth nine figures. That's cool. But a lot of the times when people are worth that, they had some kind of like some kind of wonder kid, right? There are like 18 year old, like an 18 year old prodigy genius, like you're thinking of like maybe like a Tiger Woods, who started when he was super young, and had some crazy trajectory. But from me listening to your story on a podcast you were talking about, you're like, Yeah, you know, I didn't really know what I was doing. At age 26 Just slide just gave me I was just like, you know, I'm gonna go do a world tour. So I'm gonna go travel around the world. And then you did that for a year you came back, you're broke. And then you made all this happen. And I was 25 when I listen to that. And for me, that fundamentally, like change, I was like, David did that, I can do that. Because travel was such a big thing for me. I was like, if David did that, and I'm literally gonna do that this year. July 1, I'm gonna, me and my girlfriend go and fly out to Greece one way, and we're gonna start our European tour in Greece. So I just want to say that you are the inspiration for that. And then I also reached out I don't know if you were even the one to read it. But I reached out to you and Matt in an email after listening to a podcast, and I had, like, no idea about if anybody was gonna reply, and then ended up replying. And then I got invited as a guest to the Breckenridge abundance retreat. And since that day, my life has been like irreversibly changed. Wow. So, thank you, sir. Man, that is music to my ears, because that's why we do it. You know, we first off we almost made go bonnets and nonprofit because we weren't in it for the money. We were in it for changing and touching people's lives. And if I had one thing, I guess, on my tombstone, it would be that every day dude that got lucky and got successful, so I appreciate what you said, because I think being relatable matters to me. And I didn't come from an axe, you know, I'm smarter than average, although they say like, 60% of people think they're smarter than average. So I don't know where that comes in. But I'm not a genius. I'm, you know, I've got some good work ethic, but I'm not you know, the I'm not the Michael Jordan of work. And, you know, I just, I'm just kind of an everyday smart, scrappy, aggressive guy. I relate to the scrappy people the best which it sounds like you are that just kind of want to look at life a little differently and find you know, their own sort of path go their own way not just be safe and work for the man and you know, get their pension and and all that stuff. Or nowadays, I guess you got to say work for the person. But yeah, it's exciting to hear you say that and I think the travel is almost the best pet you know, like I'd be almost it all leads to one another. So the fact that you're willing to cut loose and go free and hitchhike around Europe will lead to more I believe financial freedom and success. In the future when I hitchhiked around the world, you know, just I cut ties with my corporate job because of a bad experience I had there. And I just went and hitchhiked around the world that was the beginning of this, opening my eyes to what's possible. And I think many people just don't open their eyes. It's not a it's not a question of brains. It's not a question of work ethic. It's not a question of luck. It's question of people not opening their eyes to what's possible. And then when you see it, you're like, oh, my gosh, this isn't. It's not even that hard to live a different life where you can be financially free. It's not easy. takes time. But it's not hard. It's just, it's just got to have your eyes open. Yeah, and be intentional. And it's nowadays, there's so much focus on hustle like hustle porn and hustle culture, that they're almost like, if you're not a millionaire by 25, screw you, you're too late. You're too old, you can't do it. And that's kind of like, that's kind of like the prerogative that's being pushed and the narrative that's being pushed by media now. And it's like even the Vayner chucks are like starting to like, of the world, they're starting to like retreat from that, even though Gary is one of the ones that was like pushing it in the beginning. They're all starting to retreat from that. So that's why it was cool to be able to be like, alright, like, he did this. And I can do this too. And I want to talk about go abundance, how y'all started that and where you're taking it in the future? Because now I'm involved in that. So I'm very excited to hear your perspective on that. But my first question out the gate is a question I'm going to steal from the abundance page, because I loved it, and you loved it. And I was like, I'm saving that one for David. And that question is, what is one goal for 2022? That is so wildly ambitious, that just scares the absolute hell out of you. Yeah, well, that's a pretty deep question. But I want to pause I don't want to forget that question. But I want to go back to something you said. You said the hustle porn people of today are saying how if you're not a millionaire at 25 You're it's too late. And I met a guy recently from Silicon Valley. I've kind of connected with some billionaires that have moved to Austin and some nine figure guys and one of these guys was not the famous the the household name. He didn't make it but he went to Harvard and Stanford. So imagine that like the pedigree that this the word they use to by the way, I had to learn that word pedigree. What's that? I don't got a pedigree, but they talk about pedigree, which is the colleges you went to and the places you went right and and he said in Silicon Valley, if you're not a billionaire, by your time, you're 40 you they figure your life's pretty much over. And so this guy's like 42. And I'm like, wow, that is such a heavy. So here we are thinking in our little world are these hustle porn, guys, if you're not a millionaire at 25 years, it's too late. But they're both symptoms of the same disease. And that disease is living your life from the outside in. Oh my God, my dogs puking. Don't, don't do it. Go into the kitchen. We'll go puke in the kitchen. No, not on the carpet. Asus. Anyway, that's bad timing. No one's here to help. Me so anyway. Yeah. So that's the symptom of the same thing, which is living your life from the outside in. And if you live your life from the outside, in, you will never be satisfied, you will never be happy, you will never be free, you will never have joy because the outside competitive world never ends. And I'm not saying there isn't something to winning and fighting and doing good and relative success. And I think the social media has really exacerbated this historic human condition, you know, like, what other people do should not matter to you. And that guy that made hustled you know, from 19 to 25 made a million bucks but never hitchhiked around Europe broke. Like hitchhiking when I went around the world broke. It was a way better experience, more intimate experience with every country I was in then I go now now I'm like four star hotel five star. I'm in the Ritz Carlton. I'm getting driven by a chauffeur who meets me at the airport with a little sign that says Osborne and I'm sure I like it. But it's nothing like getting there figuring out what bus route to take hopping on the train being second class getting a Eurail pass way better, not even close. So all those people that are out there saying you got to be a millionaire or whatever, blah, blah, blah. I mean, it's, it's, it's true, you have to hustle. So I like that part of that message. I mean, if you want to learn most people don't know how to hustle. Or choose not to or whatever. It's really not that hard hustle is just hustle. But, but this idea of living on any comparative basis to any other human being as a never, it's like the emptiness inside will never be filled. So that's that. I just want to comment on that. Because it's the same as this billionaire. Take the little guys that are worth 5 million at 40 or 50 million at 40 because they follow that advice and go talk to the Silicon Valley guys and they're like, Oh, if you're not a billionaire, 40 years, you're washed up but stupid, just not spiritual. It's very materialistic. And we all die and we all wash away and we all erode. Okay, so then to your next question, what is A gold die. We all washed away we all rode on to the next question. Today a peacock tomorrow a feather duster is one of my favorite quotes whenever I feel prideful or arrogant, you know, like, just today you're a peacock, the world looks at you to think you're pretty. And tomorrow you'll be a feather duster in some old guys house. Someday you'll be a you'll be a dust in a coffin. So don't get lost in the competitiveness. I mean, just think about this little guy in Rome, like back in the day, he's like, Oh, I'm gonna make a million Zestiria I think that's what they called their money before my buddy makes us there. Who cares? Now they're all dead. You know, what matters is like what what depth and enrichment did they have in their lifetime? And then maybe what you leave behind through your influence on others, maybe you know, can you pass a positive pool forward? But so that's that's important to me. And I it's something I remind myself all the time, I used to have a sign a whiteboard, I wrote on it think it turtle like first I wrote thinking 100 years think 300 years and one idea reset and like think eternal think like, what's the what's happening and infinity from now, and it will put everything in perspective really quickly. So then the second question you had Sorry, that was pretty deep is what am I terrified of in 2020 22. And I do have my goals, but I've been a little behind where I'm normally at. But you know, the the one that I'm going to do this year is which terrifies me is I'm going to try to get the I'm going to do some internal work to try to get to some of the source of my drive and my success. And it kind of terrifies me, and it's not what you would expect as an answer. And of course, keep in mind, I'm in my 50s, and you're in your 20s and it shouldn't be an answer your listeners are listening to but I'm going to do a little bit of therapy, you know, going internal, maybe go do the Ayahuasca or do some things like that, and sort of try to really get in touch with that piece of me that that chased this external success, which succeeded and one and but it's there's a lot of vulnerability in that journey. And I don't think you should open up that package too early. But in my lifetime, I don't want to end my life without having look looked into that package. So I've already set up several things this year. That will take me internal. One of them is I'm exploring different kinds of therapy that they're allowing you to do now, which are like MDMA therapy, or ketamine assisted therapy, and then the Ayahuasca would probably be true, yeah, this just sort of look inside. I've hit all my economic goals, so and that the thing like we talked about earlier, like riding a bull, like the crazy stuff climbing Kilimanjaro, hiking, the I've done a lot of that too. And you should do that. And now I think every journey has, you know, a stage and I think in your 20s, the journey is about like, like a camel, just throw everything on your back and climb baby push, push, you know, and then your, your, your 30s. I think your 30s and into your 40s, you're more like a lion, you should be out there tearing it up. And just bigger, you know, you found where you can when you just go tear into that space. And then in your 40s, you should be kind of reaping a little bit like what you have sown. So you should be just kind of reaping the benefits of what you've built. And if you've done all that, right, then in your 50s, you get to choose what you want to do. And I think in some places that sort of, you know, where you can do some some re rebirthing work and re looking at your priorities. And certainly that's my experience, like, I'm done really well. And I'm really happy with my life and everything I've done in it. And I want more out of it. And I think the way to get more out of it now is not to go external but to go internal internal. So I understand where you're coming from, with the being scared part of that, in having it be scary, because it's almost like, you don't know if the necessary internal drivers are a positive thing or a negative thing for me. I've gone a little internal, I think that it stemmed from trying to get my father's attention. But then that was a result of a bad circumstance, but it also yielded something positive. So I understand where you're coming from when you say hey, don't don't die. Don't open Pandora's box a little too early, because I'm afraid of doing that too. Because it's almost like what if I lose my edge? Is that kind of the same thing that you're thinking or 100% of what I used to take pride in saying I love the chip on my shoulder. It gives the monkey on my back something to play with. Right? So that's a quote I heard somewhere. But like I enjoyed my wounds like Yeah, I had a similar thing. I had parents that were hard to satisfy a very aggressive Dad, there's there's a book I heard something, I haven't found it or read the gift of the Father and it's about how a lot of entrepreneurs had interesting relationships and dynamics with their fathers. But for sure, like I took pride in that in fostering that sort of, I don't know like edge, that sort of underdog status. Feeling Unlike I was it was me against the world was a real energetic charger for me and it got me wealthy. And you know, there's another cartoon I saw as a kid that I kept it forever. In fact, I put it in wealth can't wait, I put that cartoon because I remembered it from from when I was a kid. Let's see if I can find it in here. But it was two rich guys walking along and the one guy says to the other rich guy, I'm sure glad. I'm sure glad i i got rich before I realized Money doesn't buy happiness. Yeah, because while Money doesn't buy happiness, it really does make everything else easier even to the point of like choosing to go inside and go after some of the stuff I'm going for now. And that all comes from I can do it because I don't have to worry about wealth or money now there's, you can make an argument that not having the money and hitchhiking around the world, you might get that wisdom sooner and that depth quicker. And maybe that's all possible. But from my point of view, using my using my slightly messed up parts, my kind of my chip on my shoulder to get where I wanted to go was really good rocket fuel for me over and over again. You know, why not? Me? Why can't I have this? What would it take? You know, just, you know, screw them for not believing in me. Like, you know, just thinking people were dissing me that probably weren't, you know, just like, you'd be like, Oh, f that guy. I'm gonna go show him. You know what I mean? So, I like that. I like that little underdog status. It was very, very effective for me and very useful. Are you familiar with navall Raava Khan? Love the almanac of rabbit? Kant. I listened to it a couple times as a great little compensatory of summary of wisdom. Yeah. Why? What do you remember specifically from that? He mentioned, I believe it was on a Rogan podcast or Tim Ferriss. He said, he was like, my goal is to get everyone fit healthy and wealthy, for them to realize that none of that is the answer to happiness. But if we can get everyone fit, and we can give everyone their health and we can give everyone wealth, then they can actually be able to be free enough and unburdened enough from the stresses of normal everyday life to be able to pursue actual intrinsic internal happiness. Beautiful. So it hits exactly what you just said. So, yeah, one of the things I'm trying to borrow from him actually, is from the book, I haven't gotten there yet, but he said, I make my health my number one priority. What he said is, and the way I read that, is that he won't do anything. He wouldn't do this podcast with you until he'd worked out. That makes sense. Maybe he drove his kids to school. I don't know on that maybe as a chauffeur. But the way I read it is like, Yeah, I do my health workout first. Now I'm good at working out. I'm good at it. I mean, I worked out 220 times last year. So my goal was to 40. That's five a week. But him wanting him saying it with that level of commitment. I thought, wow, that would be like almost a 360 right there. Like what if you just said, Hey, before I do anything today, my rule is I must either meditate Yoga, you know, something to do with your health, because I do believe the health aspect is, is something underplayed when I talked to Richard Branson, I said, What's the number one thing you tell people to do? To be successful? And his answer was exercise. You know, the more you cloud up your body and clog up your body and it's hard man get the I wasn't a natural athlete or an exerciser I had to learn it but you know the the It's hard enough winning with kindness and clarity inside your body when it starts getting foggy or or burdened. It makes it that much harder. So yeah, for people for people listening, David David's in great shape. He's in great shape. I'm not saying that to flatter him, but because of his intention behind it. I'll still one more one more quote from the VA before we go on then I love listening to the VA because it makes me seem intelligent as I repeat his his life. But that he said a said a healthy man wants 1000 things in a sick man wants one and that's to be healthy. Yeah. So there's another thing that wellness is the crown. The healthy man, where's the only the sick man sees? And we all know when you get sick, you're like, yeah, it's a good one on mine. And when you're sick, you're like, oh my god, what would I do to be healthy? You know, like, when you're healthy, you're like, Oh, I'm gonna do this. I'm gonna do that life's amazing. I'm gonna go do this. And like, you know, there's such a shift there. You know, like, it's crazy. I think this is a perfect segue into the formation of governance. I speak on abundance a lot on this podcast and a lot. The vast majority of the people that come on here argue abundance, and you're the one of the founders of Gabon at So can you talk a little bit as we're talking about the tribe for healthy wealthy, generous men who lead choose to leave Epic lives. So have you can you speak a little bit about the formation of that, and how that came to be? And where you see the vision of this moving forward, because I'm now directly involved with your organization and growth. So I want to kind of hear about how you began that. And then where are you where you see this moving in the future? You know, go bonus is such a blessing and such a gift to me. And, you know, to many people, when I was setting my goals as a young man, I used to just set number of calls money I'd make, you know, blah, blah, blah, blah, blah, all these things, workouts, things like that. And then after about 10 years, I found my first set of goals from the other day, the first really focused ones I did was like, 1996 was pretty cool. But today, but about 10 years into that journey, I realized, Oh, I've got to add environment tribe to my goals, who am I going to hang out with? What environment am I going to put myself in? And really, I was, luckily, in a pretty driven environment. I was in real estate, and I joined some masterminds with a bunch of top producing real estate agents. So I was, that was just kind of luck. I just wanted to know what they know. knew. So I would go to pay for these masterminds. But, and then I would pick up their mannerisms, their energy, like I'm very, you know, very young. I'm 27 By the way, so not compared to those guys. Hustle porn, guys. But yeah, I'm 2728 29 I'm around these people. And I'm picking up their their intensity and their focus and their intentionality. And as I look back on it later, I'm really thinking your environment, tribe is more important than anything. Like I think it's probably the number one thing of who you hang out with. Because even when I met Yeah, So originally, I was in a mastermind, and the guy said, Hey, pick someone out of the room is like 97. And I saw this guy across the room, he looked to be about my age. So I gave him the man nod. He gave me the man nod. It's like love at first sight. We're the only young ones in the group. I mean, young, we were like, 20, you know, 30, probably right around our 30s. That was bad Ivan. And we and he said, you're going to be that guy's accountability coach, he's going to be your accountability coach and your faith feed each other is the other time. And so you know, Pat was a very successful real estate agent at that time. I wasn't I was up and coming. I just started opening franchises for Keller Williams, and you know, they weren't profitable, and I wasn't wealthy. But you know, I was engaged and deep in the game. And that relationship has become, you know, outside of my wife. Pat's intimate relationship, in my growth as a human was phenomenal. Like just him holding me accountable me holding him accountable. And the fact that I had another set of eyes on my life, and I gave him a set of eyes on his life. And then in Oh, four, we added Tim, and we had this transparency, authenticity, accountability, vibe around our relationship. And, you know, the thing that bothers me a little with the hostile porn, guys, you never really know the way these talk if they are actually successful. And if they are successful, you don't actually know how they are with their spouses in their lives or their children in their lives, you don't get the whole picture because there's no point in being a billionaire. And then having f the kids or a shitty relationship with your wife, I'm trying really hard to swear less by the way, so you're gonna hear me manage my normally costs a storm, but I'm going to try to manage that better. So so I want it all. Like I don't want just the extra external goals. I want the internal goals, I want the health, I want the relationships, I want. The contribution, I want to make a difference. Like there's a lot I want the experiences, not just the money, the money is just one of the many metrics, right? And so you, you'll find that you get that through. You get that through being around and exposed to the right people. And so we created that it was me and Pat and Tim for years, we would share tax returns, we would we stopped going to as many like masterminds and started just having our own mastermind. And then we started doing adventure trips around our masterminds. And then we reached a point where we were just tired of each other stories and we were like, Hey, let's just open this up to other people. And we invited 11 people to my house in Steamboat I think in 2011 or so it might have been 2012 and we and one of the guys was from Tony Robbins and he was like rock Thomas he's like Oh, you guys have something here this should be bigger you got a you have a lot to offer because of the level of systems we put in place around accountability, the one sheet the the the life happiness index, the you know, the the week the check ins the weekly check ins the pod you know, we had talked my wife would call us before go on. It's existed like, like a bunch of little school girls, you guys will get on the phone and talk for two and a half hours and I didn't have that before like when I was building my businesses. I didn't have two and a half hours for anybody but once I had this extreme authenticity with people We were talking about real stuff. It wasn't superficial. It wasn't getting on the phone and talking about your football team or, you know, what you ate for breakfast, or the great restaurant you went to? Or the bar or the party, it was about what's working in your life, what's working in your relationship, what's not working? Where could you use help. And that, you know, that became like addictive to all three of us. And all three of us our lives just grew and grew and grew with this little like that, like we're watering one another, we were creating fertile ground for one another, we all became financially free together. And, you know, they both retired, I kept working. You know, I saw them both step back and enjoy lives. And when we first met me in pad, all we competed on was the number of hours worked, how many hours in a day? Can we work? That was our start, like who? Who's the best hustle porn, right? That's where we started. And then we learned like, actually, the hours you work doesn't matter. It's the quality of your hours. We live in this concept dollar productive hours. So how many really intensely productive hours could you work and then delegate the rest or not do the rest. So then we found that actually, in five really good hours, you get more done than in 16 hours of just lightly hustling. But sometimes you have to do this 16 hours a day for 10 years to figure that out? What is the most important stuff? And then we started competing on the number of days we can take off? You know, we've switched completely and then how can we make the most amount of checks every month in our mailbox? Like how many how could we have the most income from assets we owned, because there's not a single person on the billionaire list and Forbes billionaire list that doesn't have a billion dollars worth of assets. And everyone thinks the income game is the game to play. But it's actually the net worth game that matters way more than the income game. And so all of these were evolutions we went through, and then we start having the bucket list adventures and the age defying health and we were all married. We wanted to be good dads and good good husbands. So that's how that became the pillars of abundance. And then we opened it up and it went 1122 We seriously were like, maybe we'll make this a nonprofit. But when we looked into all that it was like too complicated. And then went 4080 160 Like it's almost doubled every year. And people have just had their lives changed and it's been amazing and I've met some of my best friends in the world. I've done business with like a dozen go GoPros made millions of dollars from my deals I've done with guys and go abundance way more than the business. Isn't that crazy? I was listening yesterday. Yeah, Cushman is a great one. Okay, spin and I you know, I did a deal with Cushman. You know, Crispin, I put 100 in an apartment complex is probably worth two point. Well, it's probably where to at least, that 800 has gone up to two in like 15 months. The Home Run Fishman's, you know, been really great for us. So and then others like Aaron would just stay good. I own four businesses together, Camille and I are doing business together. I've had a couple of losses too. But you just got to really pay attention to who you're in business with and and figure out what's what's what. Exactly. And then so you bring Chris in. And I've actually got so it's funny that you say all these names. I've got Aaron next Tuesday. I've got Chris on Saturday. So that's cool. Yeah. So you bring Chris and and now he he came from Tiger 21. I know. That's another one that you're associated with. And so what is your what is your vision? Because I actually actually haven't heard it from you. I heard I've heard Chris's side, intimately. So I'd be curious to hear your side about like, where you see this going, because now we just crossed 600 members. And we are growing, and we're growing. So it's, it's very interesting to grow. And then also keep that same level of quality as you grow. So I'm just curious to hear about your vision of it. Because you You guys are the masterminds behind all of it. I just help on the ground floor. Well, and I'm I'm in Tiger and I love Tiger. It's one of the three masterminds I'm in that are high, high level masterminds. Ones, you know, go buttons is a bargain, tigers 30k a year and then the other one, I'm going to 60k a year. And there's a saying I have with complete love of Tiger, but you should never underestimate the foolish errors of your competitors. And what I mean by that is for some reason, you know, our Tiger did not get along with Chris and I don't know why and they had a healthy positive relationship but they couldn't work out a long term future together and Tiger is amazing and Chris is amazing, but they couldn't find a future together. So you know that error that in my opinion there maybe not in their opinion was and has happened to me before in real estate companies so tight so Chris was on the street he was available. They couldn't come IDI. And so we hired Chris I already knew him. He had been my tiger chair for five years, six years. I just knew his drive his commitment to excellence, his commitment to hustle how hard he worked and his vision. And you know, he'd gotten things for me like visiting Necker Island and meeting Richard Branson and you know, doing the just so many leadership based opportunities. You know, I pass on an opportunity to go flying on land on an aircraft your carrier and spend the night there and all that kind of stuff. So it's just phenomenal. And yeah, so I was like, Great, let's get into business. So we hired Chris and Pat, Tim, Mike and I, and been working with Chris and Melanie to build it. And Chris just has a powerful vision. And the thing about any company is it's either growing or shrinking, you can't there's no stasis, you're gonna have stasis in your family, hey, we're not having any more kids. But in a business, there's only two ways you can go. And then the key is as you grow, you change and you add values in some areas, some things fall away, and I've done this with Keller Williams, when I joined Keller Williams, there was 800 people. Now there's 180,000, and we're the number one real estate company in the US. So I know the journey and I know what it's like. And it's, it's gonna be, you know, the better and better more and more people you have in an organization, the better and better opportunities you have, how can we maintain the quality will simple, we're just going to raise the standards. Sure. So right now, it's a million net worth to be in and you know, 5 million in champions, and I could see those doubling in the next few years. Hiring great guys that are growth directors that can make sure we've got the right people coming in, is also a part of that journey, and then really making the local chapters vibrant and active, and then making sure we have really quality nationally based events. I'm really excited about the number of lives we're impacting. And I think it would be selfish to not impact as many people as possible. I agree, because I was thinking even in the like, I'm in Atlanta. So I was thinking like we've got, we've got a decent sized Atlanta chapter, but I'm thinking about how many hundreds of people that are in Atlanta, that would both qualify and be perfect fits for this, but we just haven't reached them. You know. So that's why that's why I'm so excited about being on board, because I'm like, I see the vision from that perspective. And all of this, all of this goes back to a story that you've told, I think that you told it on Matty A's podcast, but you were talking about how I believe he asked the question, when did you finally feel rich, and you said that you made a million dollars, you didn't feel anything? You made a million dollars a year, you didn't feel anything? You finally felt a little bit of a flicker when you bought your first jet in 2013. And then you said as soon as you started spending money, and actually embracing the lifestyle and bike living up paying for these masterminds doing all this stuff, then that's when abundance started flowing to you. Can you speak a little bit about that and your experience with that? Yeah, and I want to add one other thing like on the last question, I'm in Tiger, I was in Tiger since it was 400. Members, now it's 900 members, and it's just kept getting better. Because of the quality of guys. And the relationships I built have been phenomenal. I really think at the end of the day, every organization is only as good as the relationships you build from within it. And a bunch of my almost all my buddies in life now are either from go bonnets or tiger, sir. So that and when you see people that are that's what matters, when you see people that are making it easy and doing it and making it happen and they're authentic and transparent. Your life will be transformed now when they're pretending and faking. And that's what you see on a lot of the hustle porn guys is like pretend, pretend, pretend pretend, here's my Ferrari, here's this here's that I'm doing this and but it's all you don't know if it's real or not, you don't have the finest idea. They could be on the edge of bankruptcy. They could be ripping people off. They could be there's so many different ways that that could be going on and it's all image conscious. But in our group, and the same in Tiger, there's like, hey, it's authentic. Here's here's us presenting our one sheet, here's what's going on. And you you you can really grow from that because it kind of gives you the opportunity to prune the parts that don't work and and nurture the parts that do so in answer to your question. Sorry, I'm babbling a little bit. Yeah, I never felt wealthy. I grew up. My mom group grew up during World War Two. So she was super tight, super conservative. Very money conscious. We wore secondhand clothes as a kid. Most of my toys as a kid were passed down from my brother. Were definitely the middle of the middle class because we lived on a soldier's income and the military takes care of soldiers. So wasn't great. Wasn't bad. We didn't have a lot of money, but we always had a house. When my dad had the military Pat Tashi post which was his last post when he was a full bird colonel in London we had a government provided house that was worth probably today private were $30 million. I mean, it was like right downtown London, but it wasn't you know, and, and, and that was pretty cool. That was right at the end. But that that's stuck with me. So I never bought a new car. I never sold a house I lived in I was really frugal in the how I ran my businesses and everything. The only thing I would always spend on was education and talent like and by the way, I was a terrible college student. But once I got into business and realized how much there was I could learn. I was always investing in my education, and that mastermind was great. gross where I met Pat Heibon was worth 10 times what I paid for it, you know, I think it was back then it was like 4000 a year. But in hindsight and that's so true even if Tiger like I've been in Tiger since 13. And I almost dropped out. But this year, I made a relationship that I just freaking love the guy. So it's 30 grand a year for a relationship that I think is going to be instrumental to my evolution in my world and a guy that's really successful, incredibly intelligent, and has just one relationship. We've already partnered up on something that's probably going to save me 150 grand a year. And I just I'm so excited about the future with with this relationship if I nurture it and develop it. Well, he's completely different from me. He did all the things very bright, never, you know, never failed, didn't fight didn't he wouldn't be a good GoPro because he's not scrappy. He's more just brilliant. He's one of those guys just talked about adversity. Yeah. I mean, he had some his had some health adversity and some other adversity, but he just was born smarter than everybody. It's very clear. And it was an athlete and everything else, but I just really proud of that relationship. So I'm hoping that'll last for a long time. So yeah, for me, like all that scrappiness and that saving money, and that being cautious, you know, and then we had the downturn of Oh, 678, you know, seven, eight, I guess nine, and my income was cratering and my expenses, were all staying the same. And I was I had some money then. So I was starting to feel rich, and oh six, when it was just booming, and it was climbing, and I was making more and more money. I was going up 30% a year, and I ran that out 10 years. I'm like, oh my god at 30% appreciation a year on all these, you know, businesses I own, I'll be making 25 million bucks a year. So that was oh, six. And then the crash happened. I was like, oh, and then my income cratered. And my profits went down like 60 70%. My overhead stayed the same, you know, went down a little, I guess. So I definitely didn't feel rich, you know, 910 and 11. But then I started investing some in nine bested a little more in 10 invested a lot in 11. I went kind of all in in 2011 2012. And, and then the market popped up. Like we all know, like it did this V shaped recovery. I was expecting a long slow recovery, but it went V and when it went up because I was you know, like kinda like 1314 I guess it started going crazy. But I bought a bunch of stuff in 910 1112. And then when it came back, all my old stuff came back. So all these businesses that had 60% loss in revenue or profits that were way down, they came back and then all this new investments that I've made come back to and I made a lot of those investments, frankly, because of abundance, because well because of my GoPros because of patent Tim, because we were all having these conversations constantly, like what do you think's going on? What's happening with the economy? When's it good, we were all like around nine, we should go buy something tiptoe into the market, even though back then if you remember Oh, nine, unless you're brand new, which you are, it was still scared. I mean, we still weren't certain if all the banks were going to fail or what was going to happen. And then 2010 It got a little better. And then 2011. And then we're all like, oh, we should be buying stuff right now in 2011 2012 were to me, that was the biggest buying opportunity in ever in my life. The other thing I knew in 2012 is I didn't know any rich people 2011. So I was trying to raise some money because I had so many deals that I couldn't buy them all I remember spending hours poring over three deals with my CFO, and he's like David, which one do you think we should buy? And I'm like, Really, we should buy all of them, but we don't have enough money. So we're gonna have to pick one. And I said, it doesn't really matter which one we're gonna buy. Because they're all real estate is overly suppressed. And so then I made it a mission to meet more wealthy people. I joined tiger in 2013. And I think it was around then that I bought a King Air 300. And I remember, my goal was to not buy a King Lear 300 Until I was making 10 million a year. But one of my coaches at the time, you know, actually Richard Williams, the football player, who's a very interesting, dude. He was like, David, you think I'll make more money or less money with the plane? And I was like, I guess probably more. I don't know. So I bought it. And sure enough, my income went up every year after I bought it. And I don't know, of course, that could be true, true and unrelated, which is another one of my like, confirmation bias. awarenesses as you can have two things that happen, but they not may not be related. Because the economy was recovering. But I tell you, it changed my life, like the ability to go have meetings in Memphis, where the last flight home was like 5pm and be able to have dinner and still get home and see my kids the next morning. That's what I bought it for. That was that was the biggest blessing to be able to go have a day meeting instead of a two day meeting or a three day meeting and just get home. And then yeah, so I started using that a lot. And that was really, and then I think around 2014 I think once I got comfortable spending what I would call stupid money, because flying private in a plane is stupid. I mean, when you could fly to, you know, when I could fly to Memphis for $700 on a commercial roundtrip ticket, or I could go on my plane and it would cost me you know, $6,000 there's no justifying that you can't justify that mentally. It doesn't make any economic sense. That's when I started loosening up a little bit with what I was spending. And that's when actually I got wealthier and more abundance started flowing to me. And so I shifted everything and, and to change the way I looked at it all and I quit staying in the Holiday Inns and driving the cheapest rental car that smelled of cigarette smoke I can find and I just told my teammate, get me some get me something that creates an environment that I want to be in that motivates me to keep doing what I'm doing. And so I stepped up the environment. Now, a lot of people, by the way, step up the environment from day one. So you said, I think so too soon. I don't know. I don't know. Maybe it works for them. But for me, like I needed that capital. By saving all that money early, I was able to acquire that capital. And I know guys back then, by the way that live made less than me and live four times better than me. And I'm way ahead of most, you know, pretty much all of those guys that live bigger. But there's some point where if you're living small, and you're wealthy, you're kind of stupid, then do right, because you're I mean, you to me, maybe not, I mean, unless you're like saving up and giving it all to help the world, which is also a beautiful thing that I you know, but ultimately, living like you're poor, so you can get rich makes sense. Living like you're poor, when you're rich didn't make sense to me. So I kind of loosened up on all of that. Perfect. I want to be conscious of your time here. Are you good for another? 2030? Sure. Okay, perfect. So, two other main points I want to take you on. One of them is I'm curious to know about the wealth jumps in which ones that you found the most challenging, by maybe the first million, the first million to 10 to seven to eight figure, the eight to nine figure. Now, as I'm hearing. It's like as as you've got this built, it becomes a little bit easier, but I know that you're pursuing the billion. I'm just curious about what part of the journey that you found the most friction on. And if there was some tangible advice that you can give, because I remember speaking with Daniel Ramsay, so he's another go, bro. And he was saying he was like, a lot of people. He's like, once you get to a certain point, it's just an issue of scale and hiring the right people. So that was some of the tangible advice that he was able to give. So I was just curious from your experience about where where the most friction was associated? And then what were the levers that you pulled to be able to live alleviate that? Yeah, I think definitely. The first million is by far the hardest, like making it early is usually because you don't think the right way you need to think in order to be successful. So you literally have to break down and rebuild. And so for me, the first million was the hardest. I didn't think right? I didn't know how to be in life. And you know, Gary Keller was a huge influence on me back then on train, because he was a trainer and a coach and teacher. And I just needed to learn how to think, you know, I think Gary said something many, many times over, he said, leaders teach other people how to think now life will also teach you that if you let it. So at the beginning, I just hustled as hard as I could. I picked up information, I was lucky enough to realize that, you know, I wanted to own assets early. So I bought my first rental property in 1997 when I had 20 grand in my name, make no 95 Sorry, 95. I bought my first franchise in 1997. I always knew I wanted to work on owning businesses young you got to either own assets or businesses. And then when I launched all those businesses 97 ish. And took over some it was hard man that was super hard. Like I'm buying a franchise, I have to make the make money through other people. I don't realize that at the time. So I'm doing it myself. I'm just working as hard as I possibly could. And I'm at about 31 I just had almost like a almost like an identity crisis. I got shingles from stress. I was trying to meditate. I was working as when I'd first met Pat, I was working as many hours a day as I could 16 You know, 14 hours a day like some people can do 20 hours a day, I didn't have that kind of engine. I had a good engine above average engine. I was able to work, you know, 60 to 80 hours a week. That's a lot and other people work 100 hours and think That's chump change. And I get it that maybe those people it is but you know, if you're working 70 hours, that's 10 hours a day, seven days a week. So I was working as hard as I could. But I was trying to do everything myself and I wasn't learning to work through people. And so then I had that kind of breakdown. And then I had a breakthrough like you often do. And I got a lot of good advice. And you know, one of my best pieces of advice was from a guy and I thought it was from him but originally I found out was from Ford, Henry Ford way back in the day. But he said just write down the seven most important things you got to do every day and do the top three. I think before that I didn't really prioritize real well so I'd have a list of 100 things I'd start at one and work my way to 100 Once I learned that I was like, Okay, what's the five most important things I got to do? Let's try to get two of those done. Like start with the hardest, most important thing, whether it's hard or easy, whatever it is, that's where you start, you know, it's not doing the laundry, you know, and so a lot of things then sort of fell by the wayside. So that was number one is just do the most important thing. The thing that scares you the most, whether it's calling that client, that's annoying, or taking an hour to prospect whatever gets you the biggest result is exactly where you have to put your energy. And if you just eat the frog, yeah, yeah, of course we have. There's a million words for it, and a million little parables, but the truth is, variance of it. It's fucking hard, man. It's hard to make yourself every day do that hard thing. And still today, I occasion I'm kind of automatic. Now I'm kind of a productivity monster. But there are still times where I like to call that guy and I really don't want to call him because there's gonna be a conflict. I'll put it off till tomorrow, and it's still happening. Now, I'm 90%. You know, I'm 1,000% Better than I was 90% of time I do the thing that needs to be done. But there's still days where I'm like, Aha, that one thing, I don't want to do that. So that's let everyone listening know that if you're, if you're wavering or having doubts, you know, back in the day, I probably did it 10% of the time, like when I started, I'd be like, I got a call that client that's angry at me. I'm too chickenshit. I'll wait till tomorrow. But what happened was sometimes if you never call him back, they figure it out by themselves. But no, but I built that muscle up, I built that productivity muscle up, I built the doing the right thing, habits first that needed to be done. And that that's that's what changed my life. So I think the mindset shift came first and the money followed. And that's why it's so hard. Because when you're young, one of the things you build yourself on is kind of bravado and pride and capability and self confidence even though it's kind of a fake self confidence. But you have to be willing to break that down and let in the room for the new wisdom and new knowledge to really push forward. And then the second piece was, you know, I My favorite quote is one of my favorites is I do it, we do it, they do it. You know, that's like the evolution of business, if you want to get really big, it's always they do it, you know, there's a huge army of people fulfilling their dreams through the economic organization you've created, right? And so I do it is working as hard as you could just like it wasn't 9799 And did for 10 years. We do it often people mistake that so we do it for them might be actually it's an I do it where I've got three extra people following me making me able to do more, right, that's, that's a small w we do it a big W we do it is when you start having a team of people that are really capable and driven and capable on their own. So you know, an example of a we do it, you know, would be you and Chris working together, that's a wheat with a capital W where you're going to be very independent, and you're going to work to help Chris build this organization. And then when super successful, you get to they do it. And that's where Chris is really running go buttons, like I'm certainly on the board and putting in my two cents. But Chris is driving that in my real estate company. Smokey Garrett is the partner that drives that. My partnerships with Aaron and with just ag Aaron drives that Matt King drives a bunch of things. For me, that's where it becomes they do it. And you're more like on the board of directors. And that gives you massive scalability. And as you know, Daniel said, once you reach that point, you become addicted to finding talent. And that's what you so. So as my life transformed and changed for doing everything, it boiled down to three things, finding talent, finding deals, and creating a vision. So those are the three things that I became like that's my dollar productive activity, that's where David Osborne gets the biggest bang, creating a vision that's big enough for people to fit into so that I can attract talent, finding opportunities for these talent and and then recruiting great talent any and today I'm trying to get out to where even my team does all of that, like so as much of that as possible. But I did spend I had an amazing coffee yesterday with a woman for two hours who super talented, incredible, I'd love to have her in my world. And she she's at a job and she makes half a million bucks a year. She's no nonsense. She's incredibly capable. So that's an example of like, the kind of talent I spend with now whereas when I was beginning I'd spend I remember spending hours with people that had never sold a single house because I needed them to join my company so I could hopefully pay the bills and break even. Yeah, so that's the evolution i They i We they and so yeah, that was then once I planted the trees and one of the coaching I have again in wealth can't wait is plant trees manage orchards. And so like my single rental property was a tree my first franchise was a tree. My distressed debt business was a tree like each go abundance you can look at as a tree, planting a tree, a lot of work, you got to dig a hole in the ground, you got to plant the seed, you got to cover it up with fertile soil. You got to make sure it gets just enough water just enough sunlight to grow to where it can stand on its own. At any moment. During the early growth of that tree. A storm can wipe it out like difficult times a crash and the economy can wipe it out. Bad Tennant can harm a property. But once it gets to a certain level of strength, you have a fruit bearing tree. And that's way easier to manage. Once you have that tree established that income stream established, then you just manage the orchard. And when you get to a point where you're like me, where you have enough assets, so now I have a really big orchard. So the fruit that these orchard these trees bear enable me to discuss hiring a girl lady that's making 500,000 a year, right? So I'm able to have. So now it's way easier, because I'm able to bring in really top top talent to continue the income streams growing. And that's where your listeners are, they've had success on one or two trees they planted. And that should be their number one thing. And by the way, you could just plant 20 trees and have an amazing life. You could have 20 single family homes, have them paid off, and probably never work a day in your life again, you know, you're not, you're not probably doing the private jet thing, but you're doing whatever you want to do. And probably in many ways that could be wiser, because it's really complex have a very big life. You know, it's it's my what my life is extraor story, like, I can no longer run my life without a Wii. Yeah, think about that for a minute. Like, I don't get that privacy back. I don't get that. I don't get that, oh, I'm just gonna be me and my family thing anymore. Because it's too complicated. I can't be in. There's too much going on. So yeah, so there's the planting the trees is the key, and then an answer to you know, how do I get eight or nine, like, I think the scariest part was, oh, oh six, because we had such a run up, really. And that was luck. And you'll hear me talk about luck. And some people hate the idea of luck. But I actually am a huge proponent of luck. And it's definitely true, the harder you work the luckier you get. And it's also true. What Richard Branson said is when I asked him about, he said, people say, I got lucky because I got out of the record business and into the airline business right when the record business went away, he said, and it's true, I did get lucky. But you have to put yourself in a position to get lucky. And the thing I had was I joined real estate in 94. And that was right before a 12 year run up 12 years is a long time. You know, imagine if I started Oh, six, and then and put all this overhead in place and then had the big crash, it might have been very difficult for me to recover from that. On the other hand, you could make an argument that everyone that starts their business in a in a downturn does better because they're used to those lean tough times. But anyway, so everything was going on, I probably crossed the, you know, eight figure thresholds somewhere, you know, like I was at 10 or 12 million right around, oh 506. But it was simply a factor of all these orchards I planted and unlike a rental property and Market Center has like this big binary outcome. If you blow it, you lose 150 grand. But if you do it well, it makes you 150 200 300 400,000 a year, and everything was booming then and I was in Dallas, Texas, which was also lucky because it's a super hot market. And so all of these things probably pushed me over that. And then I probably went right back under it because I got kind of crushed right there when the when the economy crashed, and that's when my fear was high and I was nervous again. And then I did the same thing. I hustled down, I hunkered down, I made good decisions I kept, I never quit buying, you know, adding assets. And by then I had really good influences in my life. I had a really good tribe of people, I had a lot of wisdom around me. And then the economy when it kind of came back up. Then Then it's all destiny. Like when you say I want to be a billionaire. When I first met Tim road, and oh four, I was like my goal is to be a billionaire. And then I lost my dad and he died a, you know, a of cancer. And I was like, you know, I don't care if I'm a billionaire or not like I saw the end of life and what it looked like I was like, I just want a joy filled life. And that's when I had my baby bella. And that's when I got married to my wife shortly thereafter. And I I was so ambitious before that I was missing out on the juice. Like if I look at it now I'm like, Oh my God, being a dad is way better than any amount of money I've ever had. But again, it's easier with money than without like without money. Like it would be hard like I can imagine like right now I get to go, Hey, let's play, let's play a nanny. Take the kid like I'm tired of playing with my kid where you take the kid so I can go meditate or something. That's what money does for you. And if you don't have that, you'd still be amazing. And it still is amazing. But I was a way worse dad with my first kid in many, many ways. And that's a whole other story. So but we have a great relationship today, which is a lucky blessing. But if you if you go back to that that died away. And then it was only recently where I just looked at what I've got planted. I'm like the odds are pretty high. Just on what I currently have that I'll hit a billion net worth. Now I may not so I'm not really chasing it. I'm kind of more observing now. Does that make sense? So I crossed over nine figures a few years ago, and then it's just been crazy. Like it's been growing way faster than I would have thought it would. I'm a little nervous about the economy and all the rest of it. I just think it's interesting to be a billionaire. And it's kind of interesting to see what that looks like. I know as a kid that was certainly a drive of mine. But it kind of went away and then I saw like what was possible and I'm like, Well, maybe Maybe Matt King can drive my organization to that level. Well, exactly, okay, greatly appreciate you sharing all of that that was actually very, very, it's it's one thing for information. And this was something I was talking about with Cushman. I was like, it's one thing for information to have information, it's another, it's a whole separate thing, in a way more valuable thing to society to be able to have the articulation of information, because a lot of people are so damn smart that they're unable to articulate things in a way that most people can understand. So I appreciate that. That's a skill that you have. That is greatly appreciated. So as we wrap up on time hear, there was only like two other topics I wanted to talk about, which would be like vision and goal setting, or also the launch longevity and health, which is by the whole David Sinclair thing, which I know was massive for you, especially after your dad's situation. I'll let you pick which whatever everyone you want to talk about, I want to be conscious of your time. So I'll fly through them both. Sure. So first off the health thing until Oh, six, you know, I was working out because I believed in the energy of it. And I was trying to learn that habit that was probably three day a week or my dad got cancer, he dies I bought but while he's fighting cancer, I buy all these books on you know, nutrition, plant nutrition, healthier living, healthier eating, we were steak and potatoes, and two bottles of red wine and a martini guys, like that's how my dad grew up. So we were Oh, no, my wife and I were a date. We drink a book, you know, glass of wine, two glasses of wine every single night, we'd have a we just we were just partiers, you know, like, and you know, it was fun, and I enjoyed it. And it was a bit of a relief to from all the work. But now I'm 30 What am I almost 40 When dad gets cancer and is dying, and I'm reading these books, and I'm like, I couldn't get dad to do any of it. But I just started adopting it from my life, I bought a juicer I started juicing and you know, that really began that journey of taking that same super acquisitive information acquisitive brain that I developed through business, maybe I had it as a kid too, but it never went into schoolwork, I can tell you that. But it went into business, I'd had some success. So I took that same thing into health, then that led to me, you know, going from you know, 165 pounds down to 151. Today, and body fat down from probably back then 22 23% down to about 10% today. So I've got a lot, right. I'm serious. I work on it. So thank you the effort I put into it is high. And then you know, using the inside tracker and all that and then eventually hiring David Sinclair is my personal concierge doctor, which is what I've done this year. And I want that so I can live a long time for my kids, you know, like, especially Luke, Luke five, so I'm in my 50s. I'll be 2020 I'll be in my 70s are right before there, I just want to be available to him if I can. I'm not. I'm not egoic enough to think that I can control that I could something could a meteor could hit me coming out of the sky today. But I'm going to do my part to keep that game going. And then for that, do you have any books that you'd recommend that really stuck out to you that somebody can go read? I younger next year was one of my favorites. No, I met that guy and hung out with him a little bit. He's He's funny. He's a character. But the younger next year book, which you know, basically workout 45 minutes hard, or when you break your body down, it rebuilds, your body is always declining. But if you accelerate the breakdown, then it rebuilds back. You know intermittent fasting, How Not to Die is a very fascinating book by Gregor on what diets you should eat not to die. There's probably a whole bunch of them. I read a lot of books. It's hard to cut through the fluff with a lot of them though, because it's like, there's so this is such a sexy subject now that it's almost overwhelming. So you're like, there's so many different angles to go on that it's like for me, I'm 27. So it's like for me, I'm like, Okay, what avenue? Should I go down now? Because I am young. But like, I can have an even better impact. I can try to keep this stuff from happening beforehand. But I'm like, what, what damn thing Do I follow? Yeah, I think I think insidetracker David Sinclair just launched a podcast. Yep. I posted that abundance page. Oh, yeah, you did because you posted it yesterday. I went and listened to the first one yesterday. It was awesome. It was very good. I already know a lot of things I've talked to him. I think insight trackers a good place to start to that's the blood work thing. We you know, there's just there's, it's a great time to be interested in it because there's so much but ultimately it's like this, eat less. Eat more veggies. eat less meat. Although some guys and I love me to eat, drink last, you know. Sleep well. Exercise consistently and it's more I think aerobic. It doesn't matter how intense it is. It's just really aerobic matters. You know, get your heart rate up. That's the basics. I mean, if you do that, you're You're well ahead of it. And then there's, there's a lot out there, people get really lost in the detail. But I don't think any of that matters, you can make an argument. Some people love paleo, but that doesn't fit me real good right now. So I'm, I'm, you know, paying attention to that too. And then on the vision thing, it's just everything to me is like knowing I can lead my life. Once I got sort of discipline around goal setting and accountability with patent Tim, I can now lead my life in any direction, right? So if I wanted to learn Chinese, I could lean into learning Chinese if I wanted to, you know, go live in, you know, I don't know, Bhutan, or if I wanted to write another book, or, you know, I know how to lead my life, with my accountability through my vision. And it's something very important to me that I spent a lot of time like thinking what I want the next year to look like thinking what I want the next five years to look like. And my secret to that is to always have a five year vision. So always know like, right now it's 2022. So I write in 2027, here's what my life looks like. And I write a letter to myself as if it were the present time. So I put is 2027. The last five years have been amazing. I put my age, my wife's age, my kids age, you know, Bella's just moved out of the house, she's a college that she loves, you know, and on and on, my businesses are killing it, Matt King's done amazingly well, I can take my key people in my wife and I discussed them. So that's the five year vision, honestly, two or three pages, that just kind of gives me a target, like and I also have a 40 year vision or something or a 25 year vision somewhere as well, occasionally, that's harder. I don't do that frequently. But I I remember hearing once about this Japanese guy that had a 300 year plan for his fam for his business, I'm like, Wow, that's impressive. So I think your way you got to think about this as the more you think about the future, the more you kind of lay tracks down into that future, and you can flow into it and see what happens. And that might be a beautiful way to go to for an artist or a rock and roller or a spiritual being. And I don't think there's anything wrong with that. But as a business person, if you want to take control of your future, you lay the tracks down. And the tracks are that the second track is your annual goals. And I set the annual goals in the eight gardens of life. And the eight gardens of life, which I'm sure you're going to ask me our relationship, spiritual, physical, intellectual, lifestyle, environment, which is tribe as well, personal financial, and business goals. So that's the eight simplified. And yeah, and then I just write them all down in there. If you're that's a very intense looking at goals that I said, and all those different areas. And I have a whole page of businesses. So really, there's, there's about 50 or 60. Right there, which is my personal goals. And then I probably have another, you know, 40 in my other side here. That's just excel. Yeah. Pretty Excel. Yeah. Yeah, I can hear him going crazy. I'm just I'm curious at throughout your process of doing all of this. It's like I'll link um, obviously, you have resources on setting goals and everything and how how you go about that, because you mentioned your 220 out of 240 workouts for the year, which breaks down to five per week you do your annual goals, and you break them down quarterly and then weekly, and then break them down into daily habits. So it's the atomic habits method, correct? Yeah. And I that I added a time and I'm constantly adding I added atomic habits this year. I love that book. I wish I'd written that book. And so then I check, sir, I take about 20 items out. And I've got the daily, you know, check offs and all the stuff I do. I'm a I'm a massive fan on bringing my daily action into the long term goals that I've set for myself. And by the way, I was a procrastinator, I was lazy. I was a C student, I never did my homework. I didn't really work out. And yet through this 20 plus years of setting goals, creating a vision for my life. That's been the thing for me that's taught me how to and that's why I'm so addicted to it. My endorphins go crazy when I think about the goals I set and what do I want to track on a daily basis this year? Two years ago, I added meditation. Three years ago, I was meditating 10 times a year last year I meditated. How's that one going? I know that one was rough for you. It was rough but now I've got it like I'm doing I'm really good at it. Yeah, I'm nailing it. So which kind did you find worked for you because I know you were bouncing around watch out for the dog puke right there. Keep your head up. So yeah, for me it's all the apps I'm like I'm that way so I downloaded calm I loved for a while. Awake, wake waken are awake with Sam Harris. And now I also got 10% happier. I have my Fitbit has a whole bunch of like I'm so crazy. I have an aura ring and a Fitbit and I cross reference my sleep, my heart rate my exercise like I'm just really into tracking data. And I'm not a data geek and I'm definitely not a technocrat where I love like I don't dive into all the features. I barely know what these things do but they they work for me in the areas that I like what I like about the inside trackers and gives you little health tips as you look into it. But yeah, I got all the meditation apps and what I found is two things like and I make things work for me. So I bought a sauna a couple years ago, and I love doing the sauna and then the cold plunge now and I thought cold water was my kryptonite before but now after the sauna, I find it easy. Except this morning, it was 53. That's pretty chilly. And and then I'll meditate in the sauna. But if my wife's in there, we have an agreement to put our phones down and just talk. So we talk and also meditate in bed like it's a little cheating. But I wake up sometimes with insomnia, just kick on a meditation app, and I'll meditate myself back to sleep with your buttons, so I don't disturb my wife. So yeah, I really probably have meditated. I set my goal next year for 200 meditations, which means I must have done at least 150 This year, I don't have my this year, last year's journal with me. So I can't see it right now. But yeah, it's really clicked in. And that's just a perfect example, struggled struggle struggle. And by the way, the same is true of vegetarian, I was struggling on that one. But I kind of have kind of figured that one out. Now I've got a chef that brings me good food, like vegetarian food, I just heat it up, and I eat it. And that's taken my vegetarian days up over at last year. And for years, I struggled with that one. So what I'll do is I'll set a goal of like 50 yoga, and then I fail. So I set it again the next year, I don't ever raise the bar, but the year I get over 50, I raise it to 75. The year I get over 75, I raise it to 100. It might take me four or five years to integrate a new habit in my life. But now I'm addicted to the meditation. It's like I crave it, because it helps me to see all the anxieties and fears as just or aggressions or happinesses or whatever. They're just like clouds that go across the stillness of my consciousness. Does that make sense? And I'm over. So I'm not. I'm not like a guru, all of a sudden, I'm not Yoda. But I now see it more clearly. And it makes it easier for me to let go. And the more you let go, really, the whole journey of life for me for wealth has been letting go of what doesn't work so that I can allow room for the new stuff to work, not doubling down on stupid, and I've definitely doubled down on stupid at times. But letting go and letting growth come. You know, to me, that's the essence. And that's the biggest spiritual belief I have is that, you know, I'm not going to get too religious on you. But God wants you to be blessed. And I'm not very religious person. But say the Great Spirit wants you to be blessed. God wants you to be blessed. And you just got to get out of your own way. Your ego is what will block that success because it tries to hold on to stuff. Just let it flow through you. It'll come if you're patient and open and receptive and, and get in harmony with the abundance of life. I completely agree with that. When do you know when it's time to scrap a goal because I'll give you I'll give you an example of this because it's something that's important, but I thought it was important, but for some reason, I'm just not doing the shit. So my girlfriend's from Brazil. She's, she speaks Spanish, English, Portuguese, her family speaks Portuguese, her dad speaks some English, her mom, not so much. So I'm like, I need to learn Portuguese. That's something I need to learn to be able to communicate fully with her family. And so last year, I'm doing all this all these goals, all this different business goals, all these health goals, all these fitness goals. I'm overwhelmed with all the goals that I got going on. And my Portuguese is one of the goals. I didn't do it. And so at what point do you figure out, hey, I've got too much stuff on my plate. Or hey, I'm just being a lazy piece of shit here. So I tried to hit I tried to hit if you hit if you set 60 goals and you hit 50% of it, you're crushing life. So 30 goals a year, most people don't even think about that, right. And, and so just keep that in mind when I was nailing it and growing. I was probably hitting 50 to 60% of my goals today, I'm up to 85%. But what I do is I just want my favorite goal is to review my goals 50 times. So that was my that was a game changer. For me. I came up with that about 10 or 12 years ago, and suddenly, I was looking at it and I was putting my Roman numerals which gives me a little endorphin hit. So I'm kind of reviewing them more frequently. And I'm putting it in my consciousness. So more stuff started happening. I upped it to 100. But 100 is a little too many this year, I backed it down to 80. Because like you start doing it without really paying attention to it. So at times review my goals. And when I'm looking at something, Brian and it's not happening, and it's on my goal sheet, and I feel I'm like checking in Am I a full body? Yes for this. And a lot of times it's still Yes. But at some point, I'm like, you know, I'm really not like I was learning guitar with my daughter. And we were into it. And I was excited about I talked about it on podcast. Yeah, she kind of lost interest. You know, she kind of backed away. So when she did that, I tried to keep it going for a little I was like, you know, she's not a whole body. Yes. I'm not a whole body. Yes, I'm just taking guitar off for now. I'm not saying it's dead, but it's just not on there for now. And so I would take Portuguese off for now you just sit with it. You look at it. Is this really going to happen? You know? And then if you the more you carve out of your life, the inert dead things, and the more you put life into the ones where you're feeling a whole body Yes. Now some of that like I don't always have a whole body yes to hopping on my peloton when I'm tired, right? That's a different thing. That's just like remain the car But I'm talking about the driven spiritual transformative goals. If you're not a whole body, yes, after six months into the year, I would just cross it out, you know, or leave it on and deal with a little bit of a pain of failure and try it again next year, because I'm still failing percent of the time. So I'm really in tune with that is like, I really just asked myself, is this something you want to do? Or is this something you think you want to do? There's a big difference, like, my brain might think a lot of things. How cool would it be to talk to my dad in Portuguese? You know, when I'm married, but the reality is like, oh, do I really want to do that, or just is there some other places I want to go, and then I'll take it off for a year. And if it's still rattling around in my brain, I'll probably try to find something more extreme. I've been thinking of really getting better at Spanish. My son's fluent my wife, and I don't speak it. I speak at some and then my daughter had it for a while, but it's gone. That's Bella. So if I've thought about just doing an immersion, I'm sure might take our entire family to one of those. You know, I did German in two months, I did a two month Immersion at the Goethe Institute in Germany and I got a pretty decent amount of German, like I can fumble around in German now. So go to a Portuguese immersion. But one thing that gives you the luxury of doing all that is wealth. So I've all your goals at age 20 Whatever you are six, I think you said seven now. Yeah, yeah, the wealth man. That's the thing that every day that you don't plant those trees, they don't they're they're one day further away from bearing fruit. Does that make sense? So like, if you had a choice between learning Portuguese or finding two more rentals, unless you were just tickled pink in your heart of hearts about learning Portuguese, I go figure out how to get those two rental properties. That makes me feel a little bit better. Not gonna lie. But I'm telling you, it is all about feeling good. It's all about aligning your carving your statue, the statue of David out of a block of granite, or in your case, that statue of Brian. And if there's something dead, and you just keep it there, like like the Portuguese, it's just like a weird piece of dead stone on this overall statue, you go where the flow is, you know, you got to have some discipline, you got it. There's, I got to make myself do stuff, especially around making money like making calls and things like that or the workouts. But the bigger picture is, when you find your inner alignment with your goals, it's easier to pay that price of making your calls when you don't want to. And that's the piece you got to pay attention to. Yeah, I love that. What's been the biggest tweak that you've made recently, that you're seeing the most fulfillment from personally internally? I think we need to wrap up. So if you've got your two questions, but I'll do one more for you. I like I'm letting you I'm letting you run you feel free to shut me down at any point. I think we need to get close to ending because I know I've got a feel the pressure of a couple other calls on my back. But let's do that. Let's go ahead. I'll finish with one last question. Okay. If you I know you said your story about your dad and I want to we started this. We started this in a deep place. I want to end it on a deep place. He said your story about your dad. As we finish this up. If your dad was here today, what is something that you would say to him? If he was seeing what you're doing right now today? You know, I would just like to get one more hug. You know, honestly, he he would be super crazy proud of my life and my lifestyle right now. He was the colonel and he enjoyed being the colonel and he enjoyed the you know, the he enjoyed the wearing a suit, looking good. And if he were here, I just I just appreciate one more hug. You know, the way his voice sounded the way it resonated the way he smelled. The energy he brought to the room. I don't know that I got anything to say to him. I mean, we set it all when he was dying. It took him three years to die, but I just let him know how grateful I am that he was my dad. Very beautifully put. And with that. I think that's a perfect place and I appreciate it. Yeah. Thanks, Brian. Good talking to you, brother. Thank you, sir. Onto the day. See you soon man.