David Osborn is one of the founders of Gobundance - "The Tribe for Healthy, Wealthy, Generous Men who choose to lead epic lives" a high net worth mastermind group that aims to value wealth in all areas of life. David owns one of the largest real estate brokerages in the world through Keller Williams totaling over 4500 agents and 10 billion in annual sales. In addition to this - he owns over 50 other companies as well that have amassed him 8 figures in annual passive income and a net worth of $150,000,000+ and growing.
Most importantly, he is the daily driver for his kids to their schools each morning, a loyal husband, and a great friend and mentor.
Today, learn valuable lessons in the following areas:
-How to gain and scale 8-9 figure wealth
-How to set and track goals
-Tips on longevity from his personal doctor Dr. David Sinclair
-Tips on internal happiness
-How to attract top friendships and talent
-50000 other useful tips. Literally every paragraph
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Wealth Can't Wait - David Osborn
Miracle Morning for Millionaires - David Osborn / Hal Elrod
All right, the man, the myth, the Osborne. How are you? My friend. Hey Brian, it's good to be with you. My friend. I'm doing great. I am in Austin, Texas. It's cold. It hasn't been cold much this year and just took my daughter to school and it's, uh, a fresh 40 degrees, which is kind of nice for a change. Yep. And that's something you do every day, right? You're the one that's responsible for taking 'em. Mm. We split the duties. So my son goes to one school and my daughter goes to another and my wife takes one kid. I take the other and we kind of mix it up. The son is a little bit of a further drive. So. Um, she does three outta two for that, and I do two outta three and flip it for the other, but we're pretty flexible. It's really just dependent on my schedule, which varies today was busy. So today I took Bella. Yeah, it's super fun. It's a priority for me. My kids are more and more a priority. The older I get and the more I realize how quick the time goes, haven't already raised one. Who's now married and fully outta the house. Uh, although I wasn't there for a lot of her early years and I, all I did back then was work. And now, uh, now I really appreciate that time more. I'm wiser, I'm older and I'm trying to enjoy as much of it as I possibly can because I know how fast it goes. Yeah. And that's a perspective of yours that I really appreciate. Um, so I wanna get into all of that before we do this, I've got, I've gotta share a story because for me, and I wanted to wait until we were on camera for this, because I wanted this to translate through the podcast. So whenever somebody speaks about like somebody that's like their, their person, like their role model, it's like most of the time it's someone like that's super up in the sky. Like some celebrity, some athlete, some, some crazy person. And then for me, somebody asked me that and no shit, I say David Osborne. And they're like, all right, who's that? I'm like, oh, he is a real estate guy. But you're the thing that inspired me about your story is. You're worth a lot of money. You're worth nine figures. That's cool. But a lot of the times when people are worth that they had some kind, they were like some kind of wonder kid, right? They were like 18 year old, like an 18 year old prodigy genius. Like you're thinking of like, maybe like a tiger woods who started when he was super young and had some crazy trajectory. But from me listening to your story on a podcast you were talking about, you were like, yeah, you know, I didn't really know what I was doing at age 26. I just like just gave every, I was just like, you know what, I'm gonna go do a world tour. So I'm gonna go travel around the world. And then you did that for a year. You came back, you were broke and then you made all this happen. And I was 25 when I listened to that. And for me, that fundamentally like changed. I was like, David did that. I can do that. Beautiful. And cause travel was such a big thing for me. I was like, if David did that and I'm literally gonna do that this year, July 1st, I'm gonna, me and my girlfriend gonna don't fly out to Greece one way and we're gonna start our European tour, um, in Greece. So I just wanna say that you were the inspiration for that. That's great. And then I also reached out, I don't know if you were even the one to read it, but I reached out to you and Matt in an email after listening to a podcast. And I had like, no idea about if anybody was gonna reply and then ended up replying. And then I got invited as a guest to the Breckenridge GoBundance retreat. And since that day, my life has been like irreversibly changed. Wow. So thank you, sir, man. That is music to my ears, cuz that's why we do it. You know, we, uh, first off we almost made GOs a nonprofit because we weren't in it for the money we were in it for. Changing and touching people's lives. And if I had one thing, I guess on my tombstone, it would be the every day dude that got lucky and got successful. So I appreciate what you said, cuz I, I think being relatable matters to me. Um, and I didn't come from an ex, you know, I'm smarter than average. Although they say like 60% of people think they're smarter than average. So I don't know where that comes in, but I'm not a genius. And I'm, you know, I've got some good work ethic, but I'm not, you know, the, the I'm not. Michael Jordan of work. And, you know, I just, I'm just kind of an everyday smart, scrappy, aggressive guy. I, I relate to the scrappy people the best, which it sounds like you are that just kind of wanna look at life a little differently and find, you know, their own sort of path go their own way, not just be safe and work for the man and, you know, get their pension and all that stuff. Or nowadays, I guess you gotta say work for the person. Um, but, uh, yeah, it's exciting to hear you say that. And I think the travel is almost the best bit, you know, like I'd be almost, it all leads to one another. So the fact that you're willing to cut loose and go free and hitchhike around Europe will lead to more, I believe financial freedom and success in the future. And when I hitchhiked around the. Um, you know, just, I cut ties with my corporate job cuz of a bad experience I had there and I just went and hitchhiked around the world. And that was the beginning of this opening, my eyes to what's possible. And I think many people just don't open their eyes. It's not a, it's not a question of brains. It's not a question of work ethic. It's not a question of luck. It's a question of people not opening their eyes to what's possible. And then when you see it and you're like, oh my gosh, this isn't, it's not even that hard to live a different life where you can be financially free. It's not easy takes time, but it's not hard. It's just a, it's just gotta have your eyes opened. Yeah. And be intentional. And it's nowadays there's so much focus on hu like hustle, porn and hustle culture that they're almost like if you're not a millionaire by 25, screw you, you're too late. You're too old. You can't do it. And that's kind of like, that's kind of like the prerogative that's being pushed and the narrative that's being pushed by media now. And it's like, even the Vanner chucks are like starting to like. Of the world. They're starting to like retreat from that, even though Gary was one of the ones that was like pushing it in the beginning, they're all starting to retreat from that. So that's why it was cool to be able to be like, all right, like he, he did this and I can do this too. And I wanna talk about GoBundance how y'all started that and where you're taking it in the future, because now I'm involved in that. So I'm very excited to hear your perspective on that. But my first question out the gate is a question I'm gonna steal from the GoBundance page because I loved it and you loved it. And I was like, I'm saving that one for David. And that question is what is one goal for 2022? That is so wildly ambitious. That just scares the absolute hell outta you. Yeah. Well, that's a pretty deep question, but I wanna pause. I don't wanna forget that question, but I wanna go back to something you said, you said the, the, the hustle porn. People of today are saying how, if you're not a millionaire at 25, your is too late. And I met a guy recently from Silicon valley. I've kind of connected with some billionaires that have moved to Austin and some nine figure guys. And one of these guys was not the famous, the, the household name. He didn't make it, but he, he went to Harvard and Stanford. So imagine that like the pedigree, that that's the word they used too, by the way, I had to learn that word pedigree what's that I don't got any pedigree, but, uh, they talk about pedigree, which is the colleges you went to and the places you went. Right. And, and, uh, he said in, in Silicon valley, if you're not a billionaire, by your time, you're 40, you, they figure your life's pretty much over And so this guy's like 42 and I'm like, wow, that is such a heavy. So here we are thinking in our little world or these hustle porn guys, if you're not a millionaire at 25 years, it's too late, but they're both symptoms of the same disease. And that disease is living your life from the outside in, oh my God. My dog's puking. Don't don't do it. Go into the kitchen. Go go. PKE in the kitchen. no, not on the carpet. Jesus. Anyway, it does bad timing. No, one's here to help me. It's okay. Maybe she'll anyway. Yeah. So it's the symptom of the same thing, which is living your life from the outside in. And if you live your life from the outside in, you will never be satisfied. You will never be happy. You will never be free. You will never have joy because the outside competitive world never ends. And I'm not saying there isn't something to w and fighting and doing good and relative success. And I think the social media's really exacerbated this historic human condition, you know, like. What other people do should not matter to you. And that guy that made hustle, you know, from 19 to 25 made a million bucks, but never hitchhiked around Europe broke like hitchhiking. When I went around the world broke, it was a way better experience, more intimate experience with every country I was in than I go. Now. Now I'm like four star hotel, five star I'm in the Ritz Carlton. I'm getting driven by a chauffer who meets me at the airport with a little sign that says Osborne. And I'm sure I like it, but it's nothing like getting there, figuring out what bus route to take hopping on the train, being second class, getting a Euro rail pass way better, not even close. So all those people that are out there saying you gotta be a millionaire or whatever, blah, blah, blah. I mean, it's, it's, it's true. You have to hustle. So I like that part of that message. I mean, if you wanna learn most people. I don't know how to hustle, um, or choose not to or whatever. It's really not that hard hustle is just hustle, but, but this idea of living on any comparative basis to any other human being is a never, it's like the emptiness inside will never be filled. So that's that. I just wanna comment on that, cuz it's the same as this billionaire take to your little guys that are worth 5 million at 40 or 15 million at 40 cuz they followed that advice and go talk to the Silicon valley guys and they're like, oh, if you're not a billionaire at 40 you're, you're washed up. But stupid. It's just, um, not spiritual. It's very materialistic. We all die and we all wash away and we all erode. Okay. So then to your next question, what is a goal? we all die. We all wash away. We all ode onto the next question. yeah, yeah. Yeah. Today at peacock tomorrow, a feather duster is one of my favorite quotes. Whenever I feel prideful or arrogant, you know, like just today, you're a peacock. The world looks at you to think you're pretty. And tomorrow you'll be a feather duster in some old guy's. Uh, someday you'll be a, a du you'll be a dust in a coffin. So don't get lost in the comparativeness. I mean, just think about this little guy in Rome, like back in the day, he's like, oh, I'm gonna make a million CYI I think that's what they called their money before. My buddy makes sister who cares now, they're all dead. Mm-hmm , you know what matters is like what, what depth and enrichment did they have in their lifetime? And then maybe what you leave behind through your influence on others, maybe, you know, can you pass a positive pool forward? But, uh, so that's, that's important to me and I it's something, I remind myself all the time. I used to have a, a, a sign, a whiteboard, and I wrote on it think eternal, like first I wrote, think in a hundred years, think 300 years. And I, what idea I recently like, think eternal think like what's the what's happening in affinity from now. And it'll put everything in perspective really quickly. So then the second question you had, sorry, that was pretty deep is what am I terrified of in 2022? And, uh, I do have my goals that I've been, I'm a little behind where I'm normally at, but. You know, the, the one that I'm gonna do this year is, is which terrifies me is I'm gonna try to get, I'm gonna do some internal work to try to get to some of the source of my drive and my success. Hmm. And, and it kind of terrifies me. And it's not what you would expect as an answer. And of course, keep in mind, I'm in my fifties and you're in your twenties and it shouldn't be an answer your listeners are listening to, but I'm gonna do a little bit of, uh, therapy, you know, going internal, maybe go do the iowaska or do some things like that. And sort of. Try to really get in touch with that piece of me, that, that chased this external success, which succeeded and won. And, but it's, there's a lot of vulnerability in that journey. And I don't think you should open up that package too early, but in my lifetime, I don't want to end my life without having look looked into that package. So I've already set up several things this year. Uh, that'll take me internal. Um, one of them is I'm exploring different kinds of therapy that they're allowing you to do now, which are like, uh, MDMA therapy or ketamine assisted therapy. And then the Iowas would probably be a different country. Yeah. Just to sort of look inside, I've hit all my economic goals. So, and, and that the thing like we talked about earlier, like writing a bull, like the crazy stuff, climbing, Kilimanjaro, hiking, the I've done a lot of that too. And you should do that. And, and, and now I think every journey has, you know, a stage. And I think in your twenties, the journey is about like, um, like a camel, just throw everything on your back and climb, baby push, push, you know, and then, uh, your, your, your thirties, I think your thirties and into your forties, you're more like a lion. You should be out there tearing it up and just figure, you know, you, you found where you can win. You just go tear into that space. Um, and then in your, uh, forties, you should be kinda reaping a little bit like what you have sewn. So you should be just kinda re reaping the benefits of what you've built. Um, and if you've done all that right, then in your fifties, you get to choose what you want to do. And I, I think in some places that's sort of, you know, where you can do some, some re rebirthing work and re-looking at your priorities. And certainly that's my experience like. Um, I'm, I'm, I've done really well and I'm really happy with my life and everything I've done in it. And I, I, I want more out of it and I think the way to get more out of it now is not to go external, but to go internal internal. So I understand where you're coming from with the being scared part of that in having it be scary, because it's almost like you don't know if the necessary internal drivers are a positive thing or a negative thing. For me, I've gone a little internal and I think that it stemmed from trying to get my father's attention, but then that was a result of a bad circumstance, but it also yielded something positive. So I understand where you're coming from. When you say, Hey, don't, don't die. Don't open Pandora's box a little too early, because I'm afraid of doing that too, because it's almost like what if I lose my edge? Is that kind of the same thing that you're thinking, or a hundred percent what I, I used to take pride in saying I love the chip on my shoulder. It gives the monkey on my back something to play with. Right. So that's a quote I heard somewhere, but like I enjoyed my wounds. Like, yeah. I had a similar thing. I had parents that were hard to satisfy, have very aggressive dad. There's, there's a books. I heard something I haven't found it or read it the gift of the father. And it's about how a lot of entrepreneurs had interesting relationships and dynamics with their fathers. But, uh, for sure, like I took pride in that, in fostering that sort of, I don't know, like edge that sort of underdog status, um, feeling like I was, it was me against the world was a real energetic charger for me. And, and, and it got me wealthy and you know, there's another cartoon I saw as a kid that I kept it forever. In fact, I put it in wealth. Can't wait. I put that cartoon. Cause I remembered it from a, from when I was a kid. I'll see if I can find it in here, but it was two rich guys walking along. And the one guy says to the other rich guy. I'm sure. Glad. I'm sure. Glad I, uh, I, I got rich before I realized money. Doesn't buy happiness. yeah. Cause while money doesn't buy happiness, it really does make everything else easier. Even to the point of like choosing to go inside and go after some of the stuff I'm going for now, and that all comes from, I can do it cuz I don't have to worry about wealth or money now there's you could make an argument that not having the money and hitchhiking around the world, you might get that wisdom sooner and that depth quicker and maybe that's all possible. But from my point of view, using my, using my slightly messed up parts, my kind of my, my, uh, chip on my shoulder to get where I wanted to go was really good. Rocket fuel for me over and over again. You know, if, why not me? Why can't I have this? What would it take? You know, just, you know, screw them for not believing in me. Like, you know, just thinking people were dissing me that probably weren't, you know, mm-hmm, just so I could be like, oh, F that guy, I'm gonna go show him. You know what I mean? So I, I like that. I like that little underdog status. It was very, very effective for me. And very useful. Are you familiar with, uh, Naval Rav loved the Almanac of Ravikant? I listened to it a couple times. That's a great little compend of summary of wisdom. Yeah. Why, what, what do you remember specifically from that? He, he mentioned, um, I believe it was on a Rogan podcast or Tim Ferris. He said he was like, my goal is to get everyone fit healthy and wealthy. For them to realize that none of that is the answer to happiness, but if we can get everyone fit and we can give everyone their health and we can give everyone wealth, then they can actually be able to be free enough and unburdened unburdened enough from the stresses of normal everyday life, to be able to pursue actual intrinsic internal happiness. Beautiful. So it hits exactly what you just said. So yeah, one of the things I'm trying to borrow from him actually is, um, from the book I haven't gotten there yet, but he said, I make my health, my number one priority. Mm-hmm what he said. Is I, the way I read that and I'm is that he won't do anything. He wouldn't do this podcast with you until he'd worked out. That makes sense. Now maybe he'd drive his kids to school. I don't know on that. Maybe he has a chauffer, but he, the way I read it is like, yeah, I do my health workout first. Now I'm good at working out. I'm good at it. I mean, I worked out 220 times last year, so my goal was two 40 that's five a week. Um, but him wanting him saying it with that level of commitment, I thought, wow, that would be like almost a 360 right there. Like what if you just said, Hey, before I do anything today, my rule is I must either meditate, yoga, you know, something to do with your health, because I do believe the health aspect is, is something, uh, underplayed. When I talked to Richard Branson, I said, what's the one number, one thing you tell people to do to, to be successful. And his answer was exercise. You know, the more you cloud up your body and clog up your body and it's hard, man. Get, I wasn't a natural athlete or an exercise, or I had to learn it. But you know, the, the, uh, it's hard enough winning with kind of some clarity inside your body and when it starts getting foggy or, or burdened, it makes it that much harder. So, yeah. And for people, for people listening, David, David's in great shape. He's in great shape. I'm not saying that to flatter him, but because of his intention behind it. Um, and I'll still one more, one more quote from Naval before we go on, then I love listening to Naval because it makes me seem intelligent as, as I repeat his, his, uh, in life. But, uh, he said, he said a, uh, he said a healthy man wants a thousand things and a sick man wants one and that's to be healthy. Yeah. So, yeah. There's another thing that, that, that, that wellness is the crown mm-hmm, the healthy man wears that only the sick man sees. And we all know what this is like, and you get sick. You're. When you get sick, you're like, yeah, it's a good one. That's it's not mine. And, and when you're sick, you're like, oh my God, what would I do to be healthy? You know, like when you're healthy, you're like, oh, I'm gonna do this. I'm gonna do that. Life's amazing. I'm gonna go do this. And like, you know, there's such a, a shift there, you know, like it's crazy. I think this is a perfect segue into the formation of GoBundance. I speak on GoBundance a lot on this podcast and a lot, the vast majority of the people that come on here are GoBundance and you're the one of the founders of GoBundance. Can you talk a little bit, as we're talking about the, uh, tribe for healthy, wealthy, generous men who lead choose to lead epic lives. So if you, can you speak a little bit about the formation of that and how that came to be. And where you see the vision of this moving forward, because I'm now directly involved with your organization and growth. So I want to kind of hear about how you began that and then where you, where you see this moving in the future, you know, go bonnets is such a blessing and such a gift, uh, to me and, you know, to many people, um, when I was setting my goals as a young man, I used to just set number of calls, amount of money I'd make, you know, blah, blah, blah, blah, blah, all these things, workouts, things like that. And then, and after about 10 years, I, I found my first set of goals from the other day. The first really focused ones I did was like 1996 was pretty cool. But today. But, but about 10 years into that journey, I realized, oh, I've gotta add environment tribe to my goals. Who am I gonna hang out with? What environment am I gonna put myself in? And really, I was luckily in a pretty driven environment. I was in real estate and I, I, I joined some mastermind with a bunch of top producing real estate agents. So I was, that was just kind of luck. I just wanted to know what they know, knew. So I would go pay for these masterminds, but, and then I would pick up their mannerisms, their energy. Like I'm very, you know, I'm very young, I'm 27, by the way. So not compared to those guys, the hustle porn guys, but I'm very, yeah, I'm, I'm 27, 28, 29. And I'm around these people and I'm picking up their, their intensity and their focus and their intentionality. And as I look back on it later, I'm really thinking your environment tribe is more important than anything. Like, I think it's probably the number one thing of who you hang out with because. even when I met, you know, so originally I was in a mastermind and the guy said, Hey, pick someone out of the groom was like 97. And I saw this guy across the room. He looked to me about my age. So I gave him the man nod. He gave me the man nod. So like love at, for sight. We're the only young ones in the group. I mean, young, we were like 20, you know, 30, probably right around our thirties, pat, that was pat I, and we, and he said, you're gonna be that guy's accountability coach. He's gonna be your accountability coach and your feed to each other is the other time. And so, you know, pat was a very successful real estate agent at that time. I wasn't, I was up and coming. I just started opening franchises for Keller Williams and, you know, they weren't profitable and I wasn't wealthy, but you know, I was engaged and deep in the game. And, uh, that relationship has become, you know, outside of my wife. Um, Pat's intimate relationship in my growth as a human. Phenomenal. Like just him holding me, accountable, me, holding him accountable. And the fact that I had another set of eyes on my life and I gave him a set of eyes on his life. And then in oh four, we added Tim and we had this transparency, authenticity, accountability vibe around our relationship. Mm-hmm and you know, the thing that bothers me a little with the hostile porn guys, you never really know the way these talk, if they are actually successful. And if they are successful, you don't actually know how they are with their spouses in their lives or their children in their lives. You don't get the whole picture, cuz there's no point in being a billionaire and then having. Effed up kids or a shitty relationship with your wife. I'm trying really hard to swear less by the way. So you're gonna hear me manage my, my, I normally cuss a storm, but I'm gonna try to manage that better. so great. So I want it all, like, I don't want just the external goals. I want the internal goals. I want the health. I want the, the relationships. I want the contribution. I wanna make a difference. Like there's a lot. I want the experiences, not just the money, the money's just one of the many metrics. Right? And so you, you you'll find that, um, you get that through, uh, you'll get that through being around and exposed to the right people. And so we created that. It was me and pat and Tim for years, we, we would share tax returns. We would, we stopped going. As many like masterminds and started just having our own mastermind. And then we started doing adventure trips around our masterminds. And then we reached a point where we were just tired of each other's stories. And we were like, Hey, let's just open this up to other people. And we invited 11 people to my house in Steamboat, I think in 2011 or so, it might have been 2012 and we, and one of the guys was from Tony Robbins and he was like, rock Thomas. He's like, oh, you guys have something here. This should be bigger. You got, you have a lot to offer because of the level of. Systems we'd put in place around accountability. The one sheet, the, the, um, uh, the life happiness index, uh, the, you know, the are, y'all doing the weekly, check-ins the, check-ins the weekly, check-ins the pod. You know, we had talked, my wife would call us before go buns existed, like, like a bunch of little school girls. You guys would get on the phone and talk for two and a half an hours. And I didn't have that before. Like when I was building my businesses, I didn't have two and a half hours for anybody, but once I had this extreme authenticity with people and we were talking about real stuff, it wasn't superficial it. Wasn't getting on the phone and talking about your football team, or, you know, what Yate for breakfast or the great restaurant you went to, or the bar or the party. It was about what's working in your life. What's working in your relationship. What's not working. Where could you use help? Um, and that, you know, Became like addictive to all three of us and all three of us, our lives just grew and grew and grew with this little, like the, like we're watering one another. We were creating fertile ground for one another. We all became financially free together. And you know, they both retired. I kept working. Um, you know, I saw them both step back and enjoy lives. And when we first met me and pat, all we competed on was the number of hours worked. How many hours in a day could we work? That was our start. Like who who's the best hustle porn, right. That's where we started. And then we learned like, actually the hours you work, doesn't matter. It's the quality of your hours. We learned this concept dollar productive hours. So how many really intensely productive hours could you work and then delegate the rest or not do the rest. So then we found that actually in five really good hours, you get more done than in 16 hours of. Blindly hustling, but sometimes you have to do the 16 hours a day for 10 years to figure that out. What is the most important stuff? And then we started competing on the number of days we could take off, you know, we've switched completely. And then how can we make the most amount of checks every month in our mailbox? Like how many, how could we have the most income from assets we owned because there's not a single person on the billionaire list and Forbes billionaire list that doesn't have a billion dollars worth of assets. And everyone thinks the income game is the game to play, but it's actually the net worth game that matters way more than the income game. And so all of these were evolutions. We went through and then we started having the bucket list adventures and the age defying health, and we were all married and we wanted to be good dads and good, good husbands. So that's how that, that became the pillars of GoBundance. And then we opened it up and it went 1122. We seriously were like, maybe we'll make this a nonprofit, but when we looked into all that, it was like too complicated. And then it went 40, 80, uh, 160, like it's almost doubled every year and people have just had their lives changed and it's been amazing. And I've met some of my best friends in the world. I've done business with like a dozen go GoPros made millions of dollars for my deals. I've done with guys in GoBundance way more than I made in the business. Isn't that crazy? I was, I Pushman yesterday. Yeah. Cushman's a great one. Kuman and I, you know, I did a deal with Kushman, you know, Kushman, I put 800 in on apartment complex. It's probably worth two point. Uh, well, it's probably worth two. At least that eight hundred's gone up to two in like 15 months. Mm-hmm the home run Cushman's, you know, been really great for us. So, and then others, like Aaron mistaken, I own four businesses together. Camille and I are doing business together. I've had a couple losses too, but, um, you just gotta really pay attention to who you're in business with and, and figure out what's what's what. Exactly. And then, so you bring Chris in and I've actually got, so it's funny that you say all these names. I've got Aaron next Tuesday. I've got Chris on Saturday. so, oh, that's cool. Yeah. So you bring, you bring Chris in and now he, he came from tiger 21. I know that's another one that you were associated with. And so what is your, what is your vision cuz I actually, I actually haven't heard it from you. I heard I've heard Chris's side, um, intimately. So I I'd be curious to hear your side about like where you see this going, because now we just cross 600 members and we are growing and we're growing. So it's, it's very interesting to grow and then also keep that same level of quality as you grow. So I'm just curious to hear about your vision of it because you, you guys are the masterminds behind all of it. I just help on the ground floor. Well, and I'm, I'm in tiger and I love tiger. Uh, it's one of the three masterminds I'm in that are high, high level masterminds. Um, one's, you know, GoBundance is a bargain, uh, Tiger's 30 K a year, and then the other one I'm in is 60 K a year. Um, and there's a saying I have with complete love of tiger, but you know, you should never underestimate the foolish errors of your competitors. And, and what I mean by that is for some reason, Our tiger did not get along with Chris. And I don't know why, and they had a healthy, positive relationship, but they couldn't work out a long term future together. And tiger is amazing. And Chris is amazing, but they couldn't find a future together. So, you know, that error that in my opinion, error, maybe not in their opinion was, and it happened to me before in real estate companies. So, so Chris was on the street, he was available. They couldn't come eye to eye. And so we hired Chris. I already knew him. He'd been my tiger chair for five years, six years. And I just knew his drive, his commitment to excellence, his commitment to hustle, how hard he worked and his vision. And, you know, he'd gotten things for me like visiting Necar island and meeting Richard Branson and, you know, doing the, just so many leadership based opportunities. Um, you know, I, I passed on an opportunity to go flying on land on an aircraft carrier and spend the night there and all that kind of stuff. So it was just phenomenal and. So I was like, great. Let's get into business. So we hired Chris and pat, Tim, Mike, and I, and have been working with Chris and Melanie to build it. And Chris just has a powerful vision. Um, and the thing about any company is it's either growing or shrinking you can't, there's no stasis, you know, you can have stasis in your family. Hey, we're not having any more kids, but in a business there's only two ways you can go. And then the key is, as you grow, you change and you add values in some areas, some things fall away and I've done this with Keller Williams. When I joined Keller Williams, there was 800 people. Now there's 180,000 and we're the number one real estate company in the us. Um, so I, I know the journey and I know what it's like, and, and it's, it's gonna be, you know, the better and better, more and more people you have in an organization, the better and better opportunities you have. How can we maintain the quality? Well, simple. We're just gonna raise the standards. So right now it's a million net worth to be in and, you know, 5 million in champions. And I could see those doubling in the next few years, um, hiring great guys that are growth directors that can make sure we've got the right people coming in, um, is also part of that journey. And then really making the local chapters vibrant and active, and then making sure we have really quality nationally based events. Um, I'm really excited about the number of lives we're impacting and I think it would be selfish to not impact as many people as possible. I agree, because I was thinking even in the, like I'm in Atlanta. So I was thinking like, we've got, we've got a decent sized Atlanta chapter, but I'm thinking about how many hundreds of people that are in Atlanta that would both qualify and be perfect fits for this, but we just haven't reached them. You know, so that's why, that's why I'm so excited about being on board. Cause I'm like, I see the vision from that perspective and all of this, all of this goes back to a story that you've told. I think that you told it on Mattie A's podcast, but you were talking about how, um, I believe he asked the question. When did you finally feel rich? And you said that you made a million dollars, you didn't feel anything, you made a million dollars a year. You didn't feel anything, but you finally felt a little bit of a flicker when you bought your first jet in 2013. And then you said as soon as you started spending money and actually embracing the lifestyle and like living up, paying for these masterminds, doing all this stuff, then that's when abundance started flowing to you. Can you speak a little bit about that and your experience with that? Yeah. And I wanna add one other thing, like, uh, on the last question I'm in tiger. I was in tiger since it was 400 members. Now it's 900 members and it's just kept getting better cause of the quality of guys. Awesome. Um, The relationships I've built have been phenomenal. I really think at the end of the day, every organization is only as good as the relationships you build from within it. And a bunch of my, almost all my buddies in life now are either from go buns or tiger. Sure. So, and then, and when you see people that are, that's what matters when you see people that are making it easy and doing it and making it happen and they're authentic and transparent, your life will be transformed now when they're pretending and faking. And that's what you see on a lot of the hustle porn guys is like, pretend, pretend, pretend, pretend here's my Ferrari. Here's this here's that I'm doing this. And, but it's all, you don't know if it's real or not. You don't have the finest idea. They could be on the edge of bankruptcy. They could be ripping people off. They could be, there's so many different ways that that could be going on. And it's all image conscious, but in our group and the same in tiger, there's like, Hey, it's authentic. Here's, here's us presenting our one sheet. Here's what's going on. And you, you, you can really grow from that. Cause it, it kind of gives you the opportunity to prune the parts that don't work and, and nurture the parts that do. So in answer to your question, sorry, I I'm, I'm babbling a little bit. Um, yeah. I never felt wealthy. I grew up, my mom grew, grew up during world war II, so she was super tight, super conservative. Um, very money conscious. We wore secondhand clothes as a kid. Uh, most of my toys as a kid were passed down from my brother. We were definitely in the middle of the middle class cause we lived on a soldier's income and the military takes care of soldiers. So it wasn't great. Wasn't bad. We didn't have a lot of money, but we always had a house. When my dad had the military at pat Tasha post, which was his last post, when he was a full bird Colonel in London, we had a government provided house that was worth probably today, probably worth $30 million. I mean, it was like right in downtown London, but it wasn't, you know, and, and, and that was pretty cool. That was right at the end. Um, but that, that stuck with me. So I never bought a new car. I never sold a house. I lived in, I, I was really frugal into how I ran my businesses and everything. The only thing I would always spend on was education and talent, like, um, and by the way, I was a terrible college student, but once I got into business and realized how much there was, I could learn mm-hmm I was always investing in my education. And that mastermind with Fred gross, where I met pat Hyman was worth 10 times what I paid for it, you know, and I think it was back then, it was like 4,000 a year. But in, in hindsight, and, and that's so true of even of tiger, like I've been in tiger since 13 and I almost dropped out, but this year I made a relationship that I just freaking love the guy. So it's 30 grand a year for a relationship. That I think is going to be instrumental to my evolution in my world and a guy that's really successful, incredibly intelligent. And, uh, that's one relationship that is one relationship we've already partnered up on something. That's probably gonna save me 150 grand a year. And I just am so excited about the future with, with this relationship. If I nurture it and develop it well, he's completely different from me. He did all the things very bright, never, you know, never failed didn't fight didn't he wouldn't be a good GoPro because he's not scrappy. He's more just brilliant. You know, he's one of those guys just born. We talked about no adversity. Yeah. I mean, he had some has had some health adversity and some other adversity, but he, he just was born smarter than everybody. It's very clear. Um, and it was an athlete and everything else, but it's, I just really am proud of that relationship. So I'm, I'm hoping that'll last for a long time. So, um, yeah, for me, like all that scrappiness and that saving money and that being cautious, you know, and then we had the downturn of oh 6, 7, 8, you know, seven, eight, I guess nine. And, uh, my income was cratering and my expenses were all staying the same. And I was, I had some money then, so I was starting to feel rich in oh six when it was just booming and it was climbing and I was making more and more money. I was going up 30% a year and I ran that out 10 years. I'm like, oh my God, a 30% appreciation a year on all these, you know, businesses I own, I'll be making 25 million bucks a year. So that was oh six. And then the crash happened. I was like, oh, oh. And then my income cratered and my profits went down like 60, 70%. My overhead stayed the same, you know, went down a little, I guess. So I definitely didn't feel rich in oh nine, 10 and 11, but then I started investing some in nine invested a little more in 10 invested a lot in 11. I went all kind of all in, in 20 11, 20 12. and, uh, and then the market popped up. Like we all know, like it did this B shape recovery. Mm-hmm I was expecting a long slow recovery, but it went V. And when it went up, because I deposit, you know, like kind of like 13, 14, I guess it started going crazy, but I'd bought a bunch of stuff in 9, 10, 11, 12. And then when it came back, all my old stuff came back. So all these businesses that had 60% loss in revenue or profits that were way down. They came back and then all this new investments that I'd made come back to. And I made a lot of those investments, frankly, because of GoBundance and because, well, because of my go bros because of pat and Tim, cause we were all having these conversations constantly. Like what do you, think's going on? What's happening with the economy? When's good. We were all like around nine. Well, we should go buy something tiptoe into the market, even though back then, if you remember, oh nine, unless you're brand new, which you are, it was still scary. I mean, we still weren't certain if all the banks were gonna fail or what was gonna happen. And then 2010, it got a little better. And then 2011 and then we were all like, oh, we should be buying stuff right now in 20 11, 20 12. We, we were, to me, that was the biggest buying opportunity in the, in the ever in my life. The other thing I knew in 2012 was, I didn't know any rich people, 2011. So I was trying to raise some money. Cause I had so many deals that I couldn't buy them all. I remember spending hours pouring over three deals with my CFO and he's like, David, which one do you think we should buy? And I'm like, really? We should buy all of them, but we don't have enough money. So we're gonna have to pick one. And I said, it doesn't really matter which one we're gonna buy. Cuz they're all real estate is overly suppressed. And, uh, so then I made it a mission to meet more wealthy people. I joined tiger in 2013. And I think it was around then that I bought a king air 300. And I remember my goal was to not buy a king air 300 until I was making 10 million a year. But one of my coaches at the time, you know, actually Rick Williams, the football player, who's a very interesting dude. He was like, David do you think you'll make more money or less money with the plane? And I was like, I guess probably more. I don't know. So I bought it and sure enough, my income went up every year after I bought it. And I don't know. Of course that could be true, true and unrelated, which is another one of my like confirmation bias. Awarenesses is you can have two things that happened, but they may not be related. Sure. Um, because the economy was recovering, but I tell you, it changed my life. Like the ability to go have meetings in Memphis where the last flighthome was like 5:
00 PM and be able to have dinner and still get home and see my kids the next morning. That's what I bought it for. That was, that was the biggest blessing, um, to be able to go have a day meeting instead of a two day meeting or a three day meeting and just get home. Um, and then, yeah, so I started using that a lot and that was really, and then I think around 2014, I think once I got comfortable spending what I would call stupid money cuz flying private in a plane is stupid. I mean mm-hmm, when you could fly to. When I could fly to Memphis for $700 on a commercial round trip ticket, or I could go on my plane and it would cost me, you know, $6,000. There's no justifying that you can't justify that mentally. It doesn't make any economic sense. Sure. Um, that's when I started loosening up a little bit with what I was spending and that's when actually I got wealthier and more abundant started flowing to me. And so I shifted everything and. And TA changed the way I looked at it all and I quit staying in the holiday Inns and driving the cheapest rental car that smelled of cigarette smoke I could find. And I just told my team, Hey, get me some, get me something that creates an environment that I want to be in that motivates me to keep doing what I'm doing. And so I stepped up the environment. Now, a lot of people, by the way, step up the environment from day one. So you're saying, think so too soon. I don't know. I don't know. Maybe it works for them, but for me, like I needed that capital and by saving all that money early, I was able to acquire that capital. And I know guys back then, by the way, that live made less than me and live four times better than me. And I'm way ahead of most, you know, pretty much all of those guys that live bigger, but there's some point where if you're living small and you're wealthy, you're kind of stupid then too. Right? Cause you're. I mean you, to me, maybe not. I mean, unless you're like saving up and giving it all to help the world, which is also a beautiful thing that I, you know, but ultimately living like you're poor so you can get rich makes sense. Living like you're poor when you're rich, didn't make sense to me. So I kind of loosened up on all of that. Perfect. Now I wanna be conscious of your time here. Are you good for another 2030? Sure. Okay, perfect. Um, so two, two other main points that I wanna take you on. Um, one of them is I'm curious to know about the wealth jumps in which ones that you found the most challenging, like maybe the first million, the first million to 10, the seven to eight figure the eight to nine figure. Now, as I'm hearing, it's like, as, as you've got this built, it becomes a little bit easier, but I know that you're pursuing the billion. I'm just curious about what part of the journey that you found the most friction on. And if there was some tangible advice that you can give, because I remember speaking with Daniel Ramsey, so he's another go bro. And he was saying, he was like a lot of people he's like, once you get to a certain point, it's just an issue of scale and hiring the right people. So that was some of the tangible advice that he was able to give. So I was just curious from your experience about where, where the most friction was associated and then what were the levers that you pulled to be able to a alleviate that? Yeah, I think definitely the first million is by far the hardest, like making it early is usually because you don't think the right way, you need to think in order to be successful. So you literally have to break down, um, and rebuild. And so for me, um, The first million was the hardest, uh, I didn't think right. I didn't know how to be in life. And, you know, Gary Keller was a huge influence in me back then on train cuz he was a trainer and a coach and teacher and um, I just needed to learn how to think. You know, I think Gary said something many, many times over, he said, leaders teach other people how to think now life will Al also teach you that if you let it. Um, so the beginning, I just hustled as hard as I could. Um, I picked up information. I was lucky enough to realize that, you know, I wanted to own assets early. So I bought my first rental property in 1997 when I had 20 grand in my name. Um, maybe no 95, sorry. 95. I bought my first franchise in 1997. Um, I always knew I wanted to work on owning businesses. Young, you know, you gotta either own assets or businesses. Mm-hmm . And then when I launched all those businesses, 97 ish, um, and took over some, it was hard, man. That was super hard. Like I'm buying a franchise. I have to make them make money through other people. I don't realize that at the time. So I'm doing it myself. I'm just working as hard as I possibly could. And I'm at about 31. I just had almost like a, um, almost like a identity crisis. I got shingles from stress. um, I was trying to meditate. I was working that's when I first met pat, I was working as many hours a day as I could, 16, you know, 14 hours a day. Like some people can do 20 hours a day. I didn't have that kind of engine. I had a good engine above average engine. I was able to work, you know, 60 to 80 hours a week. That's a lot, you know, I know there are people that work a hundred hours and think that's chum change and I get it maybe to those people. It is. But, um, you know, if you're working 70 hours, that's 10 hours a day, seven days a week. So I was working as hard as I could. But I was trying to do everything myself and I wasn't learning to work through people. And so then I had that kind of breakdown and then I had a breakthrough like you often do. And I got a lot of good advice and you know, one of my best pieces of advice was from a guy and I thought it was from him. But originally I found out it was from Ford, Henry Ford, way back in the day, but he said, just write down the seven, most important things you gotta do every day and do the top three. I think before that, I didn't really prioritize real well. So I'd have a list of a hundred things. I'd start at one and work my way to a hundred. Once I learned that I was like, oh, okay, what's the five most important things I gotta do. Let's try to get two of those done, like start with the hardest, most important thing, whether it's hard or easy, whatever it is, that's where you start, you know, it's not doing the laundry, you know? And so a lot of things then sort of fell by the wayside. So that was number one. It's just do the most important thing. The thing that scares you the most, whether it's calling that client that's annoying or taking an hour to prospect, whatever gets you. The biggest result is exactly where you have to put your energy. Eat. And if you eat, eat the frog. Yeah, yeah, yeah, of course we have. There's a million words for it and a million little parables, but the truth is experience of it is fucking hard, man. It's hard to make yourself every day do that hard thing. And still today, I occasionally I'm, I'm kind of automatic now. I'm kind of a productivity monster, but there are still times where I like, oh, I gotta call that guy. And I really don't want to call him cause it's gonna be a conflict. I'll put it off till tomorrow. And it still happened. now I'm 90%, you know, I'm, I'm, I'm a thousand percent better than I was 90% of the time I do the thing that needs to be done. But there's still days where I'm like, oh God, that one thing I don't wanna do that. So, and that's the, let everyone listening, know that if you're, if you're wavering or having doubts, you know, back in the day, I probably only did it 10% of the time. Like when I started I'd be like, oh, I gotta call that client. That's angry at me. I'm too chicken shit. I'll wait til tomorrow. But what happens. They sometimes, if you never call 'em back, they figure it out, out by themselves. Um, but no, but I built that muscle up. I built that productivity muscle up. I built the doing the right thing habit first that needed to be done. And that that's, that's what changed my life. So I think the mindset shift came first and the money followed. And that's why it's so hard. Cause when you're young, one of the things you built yourself on is kind of bravado and pride and capability and self confidence, even though it's kind of a fake self-confidence, but you have to be willing to break that down and let in the room for the new wisdom and new knowledge to really push forward. And then the second piece was. I, I, my favorite quote is one of my favorites is I do it. We do it, they do it. You know, that's like the evolution of business. If you wanna get really big, it's always, they do it. You know, there there's a huge army of people fulfilling their dreams through the economic organization you've created. Right. And so I do it as working as hard as you could just like I was in 97, 98, 99 and did for 10 years. Um, we do it often. People mistake that. So we do it for them. Might be actually, it's an, I do it where I've got three extra people following me, making me able to do more. Right. That's that's a small WWE do it, a big WWE do it is when you start having a team of people that are really capable and driven and capable on their own. So, you know, an example of a, we. You know, would be you and Chris working together. That's a, we with a capital w where you're gonna be very independent and you're gonna work to help Chris build this organization. And then when you're super successful, you get that, they do it. And that's where Chris is really running. GoBundance like, I'm certainly on the board and putting in my 2 cents. But Chris is driving that in my real estate company, smokey Garrett is the partner that drives that. Uh, my partnerships with Aaron and machete, Aaron drives that Matt king drives a bunch of things for me. That's where it becomes. They do it. And you're more like on the board of directors and that gives you massive scalability. And as you know, Daniel said, once you reach that point, you become addicted to finding talent. That's what you, so, so as my life transformed and changed from doing everything, it boiled down to three things, finding talent, finding deals and creating a vision. So those are the three things that I, I became like that's my dollar productive activity. That's where David Osborne gets the biggest bang, creating a vision. That's big enough for people to fit into so that I can attract talent, uh, finding opportunities for these talent and, and then recruiting great talent and E and today I'm trying to get out to where even my team does all of that. Like, so as much of that as possible, but I did spend, I had an amazing coffee yesterday with a, a woman for two hours. Who's super talented, incredible. I'd love to have her in my world. Um, and she know she's at a job and she makes a half, a million bucks a year. She's no nonsense. She's incredibly capable. Um, so that's an example of like the kind of talent I spend with now. Whereas when I was beginning, I'd spend, I remember spending hours with people that had never sold a single house cause I needed them to join my company so I could hopefully pay the bills and break even. Um, yeah. So that's the evolution. I, I, they, I, we, they. And so, yeah, that was then once I planted the trees and one of the coaching I have, again in wealth, can't wait, is plant trees manage orchards. And so like my single rental property was a tree. My first franchise was a tree. My distressed debt business was a tree like each Bundance you could look at is a tree planting a tree with a lot of work. You gotta dig a hole in the ground. You gotta plant the seed. You gotta cover it up with fertile soil. You gotta make sure it gets just enough water, just enough sunlight to grow to where it can stand on its own. At any moment. During the early growth of that tree, a storm can wipe it out like difficult times. A, a crash in the economy can wipe it out. A bad tenant can harm a property. Uh, but once it gets to a certain level of strength, you, you have a fruit bearing tree. That's way easier to manage. Once you have that tree established that income stream established, then you just manage the orchard. And when you get to a point where you're like me, where you have enough assets. So now I have a really big orchard. So the fruit that these orchard, these trees bear enable me to discuss hiring a girl, a lady that's making 500,000 a year, right? So I'm able to have, so now it's way easier. Cause I'm able to bring in really top, top talent to continue the, the income streams growing mm-hmm And that's where your listeners are. They've had success on one or two trees they've planted, and that should be their number one thing. And by the way, you could just plant 20 trees and have an amazing life. You could have 20 single family homes have them paid off and probably never work a day in your life. Again, you know, you're not, you're not probably doing the, the private jet thing, but you're doing whatever you wanna do. And probably in many ways that could be wiser, cuz it's really complex to have a very big life. Um, You know, it's it's my, my life is extra extraordinary. Like I could no longer run my life without a we. Yeah. So think about that for a minute. Like, I don't get that privacy back. I don't get that. I don't get that. Oh, I'm just gonna be me and my family thing anymore. Cuz it's too complicated. Like it's be there's too much going on. So yeah. So there's the, the, the planting, the trees is the key and then an answer to your, you know, look, how did I get to eight or nine? Like I think the scariest part was, oh, oh six, cuz we had such a run up really? And that was luck. And you'll hear me talk about luck. And some people hate the idea of luck, but I actually am a huge proponent of luck. Uh, and it's definitely true. The harder you work, the luck you're get. And it's also true. What Richard Branson said is when I asked him about it, he said, people say, I got lucky cuz I got outta the record business and into the airline business, right? When the record business went away, he said, and it's true. I did get lucky, but you have to put yourself in a position, get lucky. And the thing I had was I joined real estate in 90. Four. And that was right before a 12 year run up 12 years is a long time, you know, imagine if I'd started in oh six and then, and put all this overhead in place and then had the big crash. It might have been very difficult for me to recover from that. On the other hand, you could make an argument that everyone that starts their business in a, in a downturn does better. Cuz they're used to those lean tough times. Um, but anyway, so everything was going on. I probably crossed the, you know, eight figure threshold somewhere, you know, like I was at 10 or 12 million right around oh 5 0 6, but it was simply a factor of all these orchards I planted. And unlike a rental property, a market center has like this big binary outcome. If you blow it, you lose 150 grand, but if you do it well, it makes you a hundred fifty, two hundred, three hundred, 400,000 a year. And everything was booming then. And I was in Dallas, Texas, which was also lucky, cuz it's a super hot market. Mm-hmm . And so all of these things probably pushed me over that. And then I probably went right back under it. Cause I got kind of crushed right there when the, when the economy crashed and that's when my fear was high and I was nervous again. And then I, I did the same thing. I hustled down, I hunkered down, I made good decisions. I kept, I never quit buying, you know, adding assets. And um, by then I had really good influences in my life. I had a really good tribe of people. I had a lot of wisdom around me and then the economy when it kind of came back up, um, Then then it's all destiny. Like when you say I want to be a billionaire. When I first met Tim road in oh four, I was like, my goal is to be a billionaire. And then I lost my dad and he died, uh, in oh eight of cancer. And I was like, you know, I don't care if I'm a billionaire or not. Like I be, I saw the end of life and what it, like, I was like, I just want joy filled life. And that's when I had my baby Bella. And that's when I got married to my wife shortly thereafter. And I, I was so ambitious before that I was missing out on the juice. Like if I look at it now, I'm like, oh my God, being a dad is way better than any amount of money I've ever had, but. It's easier with money than without like, without money. Like, it would be hard. Like I can imagine, like right now I get to go, Hey, let's play, let's play. Hey nanny, take the kid. Like, I'm tired of playing with my kid. Will you take the kid so I can go meditate or something? that's what money does for you. And if you don't have that, you'd still be amazing. And it still is amazing, but I was a way worse dad with my first kid in many, many ways. And that's a whole other story. So, um, but we have a great relationship today, which is a lucky blessing. Um, but if you, if you go back to that, that died away. And then it was only recently where I just looked at what I've got planted and I'm like, the odds are pretty high. Just on what I currently have that I'll hit a billion net worth. Now I may not. So I'm not really chasing it. I'm kind of more observing now. Does that make sense? So I crossed over nine figures, uh, a few years ago, and then it's just been crazy. Like it's been going way faster than I would've thought it would. I'm a little nervous about the economy and all the rest of it. I just think it's interesting to be a billionaire. And it's kind of interesting to see what that looks like. I know as a kid that was certainly a drive of mine, but it kind of went away and then I saw like, what was possible? And I'm like, well maybe, maybe Matt king can drive my organization to that level. Exactly. Okay. Greatly appreciate you sharing all of that. That was actually very, very it's. It's one thing for information. And this was something I was talking about with, uh, Kushman. I was like, it's one thing for information to have information. It's another, it's a whole separate thing and a way more valuable thing to society to be able to have the articulation of information. Because a lot of people are so damn smart that they're unable to articulate things in a way that most people can understand. So I appreciate that. That's a skill that you have that is, uh, greatly appreciated. So as we wrap up on time here, um, there was only like two other topics I wanted to talk about, which would be like vision and goal setting, or also the L longevity in health, which is like the whole Davidson Clair thing, which I know is massive for you. Especially after your dad's situation, I'll let you pick which whenever everyone you wanna talk about, cause I wanna be conscious of your time. So I'll, I'll fly through them both. Sure. So first off the health thing until oh six, you know, I was working out because I believed in the energy of it and I was trying to learn that habit, but I was probably three day a weeker. My dad got cancer. He dies, I buy, but while he is fighting cancer, I buy all these books on, you know, nutrition, plant nutrition, healthier living healthier. We were. Steak and potatoes and two bottles of red wine and a martini guys. Like that's how my dad grew up. So we were definitely, yeah, that's me healthy. oh, no, my wife and I were a date. We'd drink a book, you know, glass of wine, two glass of wine. Every single night we'd have a, we just, we were just partiers, you know, like, and you know, it was fun and I enjoyed it and, um, it was a bit of a release too, from all the work. Um, but now I'm 30. What am I almost 40 when dad gets cancer and is dying. And I'm, I'm reading these books and I'm like, I couldn't get dad to do any of it, but I just started adopting it from my life. I bought a juicer. I started juicing and you know, that really began the journey of taking that same super acquisitive information, acquisitive brain that I developed through business. Maybe I had it as a kid too, but it never went into schoolwork. I can tell you that. But it went into business. I'd had some success. So I took that same thing into health, and that led to me, you know, going from, you know, 165 pounds down to 151 today and, uh, body fat down from probably back then 22, 20 3% down to about 10% today. So I've got, I've got a lot of work. You look great. I'm serious. Well, I work on it. So thank you. The amount effort I put into it is high. Um, and then, um, you know, using the inside tracker and all that, and then eventually hiring David Sinclair is my personal concierge doctor, which is what I've done this year. And I want that. So I can live a long time for my kids, you know, like, especially Luke Luke's five. So I'm in my fifties, you know, I'm, I'll be twenties 20, I'll be in my seventies or right before there, I just wanna be available to him if I can. I'm not, I'm not egoic enough to think that I can control that I could, uh, something could, a meteor could hit me coming out of the sky today, but I'm gonna do my part to keep that game going. And then, um, any books for that? Do you have any books that you would recommend that really stuck out to you that somebody can go read? I think younger next year was one of my favorites. You know, I met that guy and hung out with him a little bit. He's, he's funny. Uh, he's a character, but the younger next year book, which, you know, basically work out 45 minutes hard, or when you break your body down, it rebuilds your body's always declining. But if you accelerate the breakdown, then it rebuilds back, um, you know, intermittent fasting, how not to die, uh, is a very fascinating, but by Gregor and what diets you should eat not to die. There's probably a whole bunch of them. I read a lot of books. Um, it's hard to cut through the fluff with a lot of them though, because it's like, there's, so this is such a sexy subject now that it's almost, it's almost overwhelming. So you're like, there's so many different angles to go on that it's like, for me, I'm 27. So it's like, for me, I'm like, okay, which avenue should I go down now? Because I am young. It's like, I can have an even better impact. I can try to keep this stuff from happening beforehand, but I'm like, what? Which damn thing do I follow Yeah, I think, I think inside tracker, David Sinclair just launched a podcast. Yep. I posted that abundance page. Oh yeah, you did. Because you posted it yesterday. I went and listened to the first one yesterday. It was awesome. Uh, it was very good. I already know a lot of it. Cause I've talked to him. I think inside tracker is a good place to start too. That's the blood work thing we should, you know, there's just, there's, it's a great time to be interested in it, cuz there's so much, but ultimately it's like this eat less, eat more veggies, uh, eat less meat. Um, although some guys will and I love meat too. Uh, eat, uh, drink less, you know? Uh, sleep well, exercise, um, consistently. And it's more, I think, aerobic, it doesn't matter how intense it is. It's just really aerobic matters, you know, gets your heart rate up. Um, that's the basics. I mean, if you do that, you you're you're well ahead of it. And then there's, there's a lot out there. People get really lost in the detail, but I don't think, uh, any of that matters, you could make an argument. Some people love paleo, but that doesn't fit me real good right now. So I'm, I'm, you know, paying attention to that too. And then on the vision thing, it's just everything to me is like knowing I can lean my life. Once I got sort of discipline around goal setting and accountability with pat and Tim, I can now lean my life in any direction. Right. So if I wanted to learn Chinese, I could lean into learning Chinese. If I wanted to, you know, go live in, you know, I don't know Bhutan, or if I wanted to write another book or, you know, I know how to lean my life with my accountability, through my vision. And it's something very important to me that I spend a lot of time, like thinking what I want the next year to look like thinking what I want the next five years. To look like, and my secrets to that is to always have a five year vision. Mm-hmm so always know, like right now it's 20, 22. So I write in 20, 27, here's what my life looks like. And I write a letter to myself as if it were the present time. So I put it's 20, 27, the last five years have been amazing. I put my age, my wife's age, my kid's age, you know, Bella's just moved outta the house. She's at a college that she loves, you know, and on and on my businesses are killing it. Matt, King's done amazingly well. I take my key people in my life and I discuss them. Um, so that's the five year vision. That's like two or three pages that just kind of gives me a target. Like, and I also have a 40 year vision or something or a 25 year vision somewhere as well. Occasionally that's my harder, I don't do that frequently, but I, I remember hearing once about this Japanese guy that had a 300 year plan for his fam for his business. I'm like, wow, that's impressive. so I. The way you gotta think about this is the more you think about the future. The more you kinda lay tracks down into that future, and you can flow into it and see what happens. And that might be a beautiful way to go to for an artist or a rock and roller or a spiritual being. And I, I don't think there's anything wrong with that, but as a business person, if you wanna trade controller, your future, you lay the tracks down. And the tracks for that, the second track is your annual goals. And I set the annual goals in the eight gardens of life and the eight gardens of life, which I'm sure you're gonna ask me are yes. Uh, relationship, spiritual, physical, intellectual lifestyle environment, which is tribe as well, personal financial and business goals. So that's the eight, uh, simplified. Um, and, uh, yeah, and then I just write 'em all down and there, if you're, that's a very intense looking 80 goals that I set in all those different areas and I have a whole page of businesses, so really there's. There's about 50 or 60 right there, which is my personal goals. And then I probably have another, you know, 40 in my other side here now, which do you, that's just, yeah's pretty Excel. Yeah. Yeah. I can hear I'm going crazy. I'm just, I'm curious at, throughout your process of doing all of this, it's like I I'll link, um, obviously you have resources on setting goals and everything and how, how you go about that because you mentioned your 220 outta 200 to 40 workouts for the year, which breaks down to five per week. You do your annual goals and you break them down quarterly and then weekly and then break 'em down in the daily habits. So it's the atomic habits method, correct? Yeah, and I, that I added atom and I'm constantly adding, I added atomic habits this year. I love that book. I wished I'd written that book. And so then I check cert if I take about 20 items out and I've got the daily. Check offs on all the stuff I do daily. I'm a, I'm a massive fan on bringing my daily action into the long term goals that I've set for myself. And by the way, I was a procrastinator, I was lazy. I was a C student. I never did my homework. I didn't really work out. And yet through this 20 plus years of setting goals, creating a vision for my life, that's been the thing for me. That's taught me how to, and that's why I'm so addicted to it. My endorphins go crazy. When I think about the goals I set and what do I wanna track on a daily basis this year, two years ago, I added meditation three years ago. I was meditating 10 times a year. Last year I meditated how's that one going? I know that one was rough for you. It was rough, but now I've got it. Like I'm doing really good at it. Yeah. I'm I'm nailing it. So, which, which kind did you find worked for you? Cause I know you were bouncing around, watch over the dog puke right there. Don't step it. Keep your head on. So. Yeah, for me, it's all the apps. I'm like a I'm that way. So I, I downloaded calm. I, I loved for a while, um, awake waken or awake with Sam Harris. Um, and now I also got 10% happier. I have, my Fitbit has a whole bunch of like, I'm so crazy. I have an aura ring and a Fitbit, and I cross reference my sleep, my heart rate, my exercise. Like I'm, I'm just really into tracking data and I'm not a data geek and I'm definitely not a technocrat where I love, like, I don't dive into all the features. I barely know what these things do, but they, they, they work for me in the areas that I like, what I like about the inside trackers. It gives you little health tips as you look into it. Um, but ordering that, yeah, I got all the meditation apps and what I found is two things like, and I get, I make things work for me. So I bought a sauna a couple years ago and I love doing the sauna and then the cold plunge now. And I thought cold water was my cryp tonight before, but now after the sauna, I find it easy. Except this morning it was 53. That's pretty chilly. and, uh, and then I'll meditate in the sauna, but if my wife's in there, we have an agreement to put our phones down and just talk. So we talk and I'll also meditate in bed. Like it's a little cheating, but I'll, um, I wake up sometimes with insomnia. I just kick on a meditation app and I'll meditate myself back to sleep gotcha. With your butt. So I don't disturb my wife. So, um, yeah, I, I really probably have meditated. I, I set my goal next year for 200 meditations, which means I must have done at least 150 this year. I don't have my, this year last year's journal with me, so I can't see it right now, but, uh, yeah, it's really clicked in and that's just a perfect example. Struggled, struggle, struggle. And by the way, the same is with true with vegetarian. I was struggling on that one, but I kind of have kind of figured that one out now I've got a chef that brings me good food, like vegetarian food. I just heat it up and I eat it and that's taken my vegetarian days up over 80 last year. And for years I struggled with that one. So what I'll do is I'll set a goal of like 50 yoga. And then I fail. So I set it again the next year I don't ever raise the bar, but the year I get over 50, I raise it to 75. The year I get over 75, I raise it to a hundred and it might take me four or five years to integrate a new habit in my life. But now I'm addicted to the meditation. It's like, I, I crave it because it helps me to see all the anxieties and fears as just, or aggressions or happiness or whatever. They're just like clouds that go across the stillness of my consciousness. Does that make sense? And I'm over assume I'm not, I'm not like a guru. All of a sudden I'm not Yoda, but I now see it more clearly and it makes it easier for me to let go. And the more you let go, really the whole journey of life for me for wealth has been letting go of what doesn't work so that I could allow room for the new stuff to work, not doubling down on stupid. And I've definitely doubled down on stupid at times, but letting go and letting growth come. To me. That's the essence. That's the biggest spiritual belief I have is that, you know, and I'm not gonna get too religious on you, but the God wants you to be blessed and I'm not very religious person, but say the great spirit wants you to be blessed. God wants you to be blessed and you just gotta get outta your own way. Your ego is what will block that success, cuz it tries to hold onto stuff and just let it flow through you. It'll come if you're patient and open and receptive and, and get in harmony with the abundance of life. I completely agree with that. When do you know when it's time to scrap AAL? Because I'll give you, I'll give you an example of this because it's something that's important, but I thought it was important, but for some reason I'm just not doing the shit. So my girlfriend, my girlfriend's from Brazil she's she speaks, uh, Spanish, English, Portuguese, her family speaks Portuguese. Her dad speaks some English, her mom, not so much. So I'm like, I need to learn Portuguese. That's something I need to learn to be able to communicate fully with her family. And so last year I'm doing all this, all these goals, all this different business goals, all these health goals, all these fitness goals, I'm overwhelmed with all the goals that I got going on. And my Portuguese is one of the goals. I didn't do it. And so at what point do you figure out, Hey, I've got too much stuff on my plate or, Hey, I'm just being a lazy piece of shit. I try to hit, I try to hit, if you hit, if you set 60 goals and you hit 50% of it, you're crushing life. So 30 goals a year, most people don't even think about that. Right. And, and so just keep that in mind when I was nailing it and growing, I was probably hitting 50 to 60% of my goals today. I'm up to 85, but what I do is I just want, my favorite goal is to review my goals 50 times. That was my, that was a game changer for me. I came up with that about 10 or 12 years ago, and suddenly I was looking at it and I was putting my room in numerals, which gives me a little endorphin hit. So I'm kind of reviewing them more frequently and I'm putting it in my consciousness. So more stuff started happening. I uped it to a hundred, but a hundreds, a little too many this year, I backed it down to 80, cuz like you start doing it without really paying attention to it. So 80 times to review my goals and uh, when I'm looking at something Brian, and it's not happening and it's on my goal sheet and I feel I'm like checking in, am I a whole body? Yes. For this. And a lot of times it's still yes. But at some point I'm like, you know, I'm really not like I was learning guitar with my daughter and we were into it and I was excited about it. I talked about it on podcast. Yeah. She kinda lost interest, you know, she kind of backed away. So when she did that, I, I tried to keep it going for a little, I was like, you know, she's not a whole body. Yes. I'm not a whole body. Yes. I'm just taking guitar off for now. I'm not saying it's dead, but it's just not on there for now. And so I would take Portuguese off for now. You just sit with it, you look at it. Is this really gonna. You know, mm-hmm and then if you, the more you carve out of your life, the inert dead things, and the more you put life into the ones where you're feeling a whole body. Yes. Now some of that, like, I don't always have a whole body yes. To hopping on my Peloton when I'm tired. Right. That's a different thing. That's just like maintenance of the car, but I'm talking about the driven spiritual transformative goals. um, if you're not a whole body, yes. After six months into the year, I would just cross it out, you know, or leave it on and deal with a little bit of a pain of failure and try it again next year. Cuz I'm still failing 50% of the time. So I'm really in tune with that is like, I really just ask myself, is this something you wanna do? Or is this something you think you wanna do? There's a big difference. Like my brain might think a lot of things. How cool would it be to talk to my dad in Portuguese? You know, when I'm married, but the reality is like, oh, do I really wanna do that? Or just, is there some other place I wanna go? And then I'll, I'll, I'll take it off for a year. And if it's still rattling around in my brain, I'll probably try to find something more extreme. I've been thinking of really getting better at Spanish. My son's fluent, my wife and I don't speak it. I speak it some and then my daughter had it for a while, but it's gone. Uh, that's Bella. So if I've thought about just doing an immersion, I might take our entire family to a one of those. You know, I did German in, in two months, I did a two month immersion at the go to Institute in Germany, and I got a pretty decent amount of German. Like I can fumble around in German now, so go to a Portuguese immersion. But one thing that gives you the luxury of doing all that is wealth. So of all your goals at age 20, whatever, you are six, I think you said seven now. Yeah. Yeah. The wealth man. That's the thing that every day that you don't plant those trees, they don't they're they're one day further away from bearing fruit. Does that make sense? So like, if you had a choice between learning Portuguese or finding two more rentals, unless you were. Tickled pink in your heart of hearts about learning Portuguese. I go figure out how to get those two rental properties. That makes me feel a little bit better. not gonna lie well. I'm telling you, man, it is all about feeling good. It's all about aligning your you're carving your statue, the statue of David out of a block of granite or in your case, it's statue of Brian. And if there's something dead and you just keep it there, like, like the Portuguese, it's just like an weird piece of dead stone on this overall statue. You go where the flow is. You know, you gotta have some discipline. You gotta, there is some, I gotta make myself do stuff, especially around making money, like making calls and things like that or the workouts. But the bigger picture is when you find your inner alignment with your goals, it's easier to pay that price of making your calls when you don't want to. And that's the piece you gotta pay attention to. Yeah. I love that. What's been the biggest tweak that you've made recently, that you're seeing the most fulfillment from personally, internally. I think we, we need to wrap up. So, um, good. Cause you've got your two questions, but I'll do one more for you. I like your questions. I'm I'm letting you, I'm letting you run. You feel free to shut me down at any point, David. Yeah, I think we need to get close to ending. Cause I know I've got, I feel the pressure of a couple other calls on my back, but um, let's let's do that. Let's go ahead. I'll I'll finish with one last question. Okay. If you, I, I know you said your story about your dad and I wanna, we started this, we started this in a deep place. I want to end it on a deep place. You said your story about your dad. As we finish this up. If your dad was here today, what is something that you would say to him if he was seeing what you're doing right now today? You know, I would just like to get one more hug of him. You know, honestly, he, he would be super crazy proud of my life and my lifestyle right now. He, he was, uh, the Colonel and he enjoyed being the Colonel and he enjoyed the, you know, the, the, he enjoyed the, wearing a suit and looking good. And, uh, if he were here, I'd just, I'd just appreciate one more hug. You know, the way his voice sounded, the way it resonated, the way he smelled, uh, the energy he brought to the room. I don't know that I got anything to say to him. I mean, we said it all, when he was dying, he took him three years to die, but, uh, I just let him know how grateful I am that he was my dad. Very beautifully put. And with that, I think that's a perfect place to end. I appreciate it. Yeah. Thanks, Brian. Good talking with you brother. Thank you, sir. On to the day. See you soon, man. You buddy.